Marketing Research Time Hack

Rand Fishkin, creator of Moz has created SparkToro.  It is the coolest online marketing tool that I've ever encountered.

For those of you who don't know, Dream 100 is a way to build traffic into your business.  The idea is that by making real connections with your "Dream 100" the traffic that those people have coming to their business will help you with your business. Basically, it's a way to leverage relationships to drive traffic to what you're doing.

Sometimes, finding your Dream 100 can be challenging.  You might find a company that your audience likes, but it might stop there.  However, SparkToro solves this challenge.

In my case, I know that my dream audience follows a certain social media account.  Based on that social media account, the tool tells me what websites this audience frequents, their favorite YouTube channels, the podcasts they engage with, and the social media accounts they engage with. 

So, my advice to you is, if you're wondering where your customers hang out online, check out my new favorite tool, SparkToro!

If you would like to see my favorite tools and tips, check out my resource page at resources.timehackingradio.com.

My podcast editor makes me happy.  If you need a podcast editor, check him out https://fiverr.com/jay717.