Ep 8: Where to Put SEO Keywords. And Why.

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What are SEO keywords?  Where?  When?  Why?

How do I do SEO?  When I put my fingers to the keyboard, what should I know about? 
. I know I should be using keywords, but what words do the SEO Robots like? . How long will it take me to stop hating SEO?
. Can I still be funny and have good SEO?
. How do I know if my SEO is working?
. How long does it take to SEO a piece of content?

 

Links to references made in the podcast:

The "Why a Hard Working Perfectionist... Doesn't Want a Job" article Jema wrote that she hasn't SEO'd yet.  (So it's only getting eyeballs from established readers and people who come from pages that have been SEO'd.)
. How to Have Time to Do Everything - the article Jema wrote for the ep5 shownotes that she then SEO'd.
. Episode 1 - where Berna and Jema rank their weirdness on the scale of 1-10.  And where we talk about blogs vs. journals.
. Google's 200 Ranking Factors that we talked about in episode 7... where you find out about a million (okay 200) little things that go into determining your SEO score.
. Episode 3 where we talk about your sphere of influence... including why it's worth writing your version of on topics that have already been written about.
. Episode 5 where Berna gave herself what-to-do-with-no-wifi homework.
. The first video (but 3rd in the series!) Berna finished when she didn't have wifi.
. One of the blog posts Berna wrote in her no wifi time.

 

Timestamp Listening:

2:15
Where our sound quality comes from 3:05
The two categories of SEO  4:39
How to figure out what keywords to use  9:33
When Jema puts keywords in as she writes... and when she doesn't. 10:37
Jema's content creator life isn't just SEO successes (no one's life is!).  Here are some things she hasn't SEO'd or SEO'd well. 11:57
How SEO (for Berna) went from being like "a scary monster" to "a kind dog." 13:22
How long it usually takes new content creators to stop hating SEO 14:01 
A sentence Berna thought she'd never say about SEO 14:28
Where to actually put keywords and why 19:13
The keyword quick list 21:11
What to do with the great parts of your content that don't fit the SEO mold 22:11
How to track if SEO is working for you 25:05
How much time SEO takes Jema 26:59 
How often you should practice SEO as a newbie 28:51
A statistic to encourage you to do SEO 30:23
Other SEO factors (outside of what you do with content) that really matter 34:29
How you can join Berna in her SEO homework 35:07
How to get your Ticket 2 Blog fix between episodes 36:25
Question to look forward to next episode 36:52
Berna's lack-of-wifi homework results from episode 5. 39:38
Where to see the things Berna did when she (finally!) didn't have wifi.