Ep 6: Why Projects Fail... and What Your Audience Thinks

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Today your no-bullsh*t podcast asks:

How do you manage separate identities and projects as a content creator?

What do I do when I get overwhelmed with projects?  Can I combine them?  Give up?  Something in between?
. What happens to my audience when I change my mind?  Do they get mad?  Do they leave?
. What happens when I do something I care about outside my usual content area?
. How do I deal with all the crap that I’m trying to do for other people that’s driving me crazy?  How do I disappointing other people without crushing my own soul?

 

Links to references made in the podcast:

Why Jema also didn’t run away with the circus, on top of never following through on her intention to blog about circus school. I Just Discovered – the website Jema made months ago, but has lingered in the “not as important as Ticket 2 Blog, or Wanderlife.co, or HalfTheClothes.com. Episode 4 – Which explains how long it takes to make “evergreen” content (info that’s good for years and years).  And why consistency isn’t really that important. Episode 3 – Where we talk about how your circle of influence is not super enormous (which applies to this episode… the pressure of “everyone” is going to be disappointed is 1- small, and 2- false!) The Accountability Partner concept – the secret to doing everything! Felicia’s Wallet – Berna’s YouTube series about personal finance and how to figure out the rules of money that nobody told us growing up. #YouthNotes – Berna’s big passion that she’s exploring everywhere she goes in her travels Episode 5 – where we talk about Warren Buffet’s 5/25 rule and why it’s a solution to de-stress your whole life. Wanderlife.co – the project Jema is doing instead of taking a break after Ticket 2 Blog launch madness.

 

Timestamp Listening:

Locations in the world responsible for today’s sound quality
2:06 A super common pattern between male/female travel couples
4:14 Why so many of our/your projects fail (and why it’s okay!)
5:30 Jema’s answer to whether or not Berna should abandon ship
6:20 When Jema usually announces a new project and why
7:14 Why starting something doesn’t make you feel the way you think it will.
7:58   Berna realizes what actually happens to your audience (and why) when you change projects
9:07  Why beginner content producers get confused about content production so easily.
11:17 Why new content producers generally struggle to maintain multiple identities/brands/projects.
11:40 The barrier that many new content makers hit, (that we hit with this podcast!), and how to get over it.
12:56 What it feels like to work on something when you don’t know (or care about!) your why
15:29  Jema’s (traumatic!) memories from baby blogger days & Berna’s identical experiences
16:52 How your audience feels when you show up.  And when you don’t.
18:30 What to do with the energy you have for a project that isn’t a fit for your audience.
19:12 Berna’s question about the travel blogger industry that Jema was afraid to answer.  But did.
20:22 Berna’s revelations about the consequences of being a people pleaser.
23:17 Why being a people pleaser cuts you off from your actual sense of purpose
24:41 What Berna’s going to do about her content-creator identity crisis
25:38  Berna’s (self-assigned) homework for this episode
27:38  what Berna wants to talk about next week
29:10  How listeners can get their Ticket 2 Blog fix between episodes
29:56  What Berna’s most dreading in her nomad life this week
31:15  What Jema is dreading
32:02  Hilarious out takes
33:41