Just Because You Can, Doesn't Mean You Should

Through The Marketing Lens

English - November 09, 2021 10:00 - 12 minutes - 8.82 MB - ★★★★★ - 38 ratings
Entrepreneurship Business Marketing entrepreneur marketing business woman ceo mindset marketing strategies female boss Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: How to Write a Book As a Marketing Tool with Julie Broad

Next Episode: Simple Ways to Make Your Emails Better

In this episode, we are talking about how you're hindering your business's growth by saying "yes" to projects that you aren't aligned with. It's incredibly common (especially when you're first starting out) to say yes to everything clients ask of you, even if that means going far outside your zone of genius.

Somewhat counterintuitively, when we start saying "no" and stop being a jack of all trades, you are enabling your business to take on your true ideal clients instead of wasting your time with people that are unaligned.

We're discussing:

Scarcity mindset and why you're afraid to say "no" to your clientsDefining your services and sticking to themWhat happens when you DO stick within your zone of genius versus what can happen when you DON'TWhy this matters and action steps you can take to get clear on your services

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