Ep. 76: Kristy Sammis | When Someone Shows You Who They Are, Believe Them

In this episode,  we talk with KRISTY SAMMIS, who is the Founder & Chief Innovation Officer of the industry-leading, award-winning influencer marketing agency, CLEVER.

THOUGHT #1

When Someone Shows You Who They Are, Believe Them

CONNECT:

Website: RealClever.comEmail: [email protected]Facebook: Real CleverInstagram: @RealCleverIGLinkedin: Kristy SammisTwitter: @RealCleverTedx:  Youtube

BRAND & RESOURCE MENTIONS:

Opera Man - SNL.fandom.com"Another Brick in the Wall" (Pink Floyd) - YoutubeAxum Coffee - AxumCoffee.comEtsy - Etsy.comBret Michaels - BretMichaels.comJoe Exotic - WikipediaThe Kardasians - EOnline.comFyre Festival - WikipediaInfluencer Marketing - InfluencerMarketingHub.comBrene Brown - BreneBrown.comWalmart.com - Walmart.comJasmin Brand - LinkedinDoggie Diapers - Petco.comTalent Management - HrTechnologist.comTikTok - TikTok.comMarcus Buckingham - MarcusBuckingham.comDon Clifton - WikipediaGallup - Gallup.comFirst, Break All the Rules (Marcus Buckingham) - AmazonNow, Discover Your Strengths (Marcus Buckingham) - AmazonNFL's Super Bowl - NFL.comBlack Lives Matter - BlackLivesMatter.comHard Rock International – HardRock.comThoughts That Rock – ThoughtsThatRock.comCertified Rock Star - CertifiedRockStar.comCulture That Rocks: How to Revolutionize Your Company’s Culture (Jim Knight) – CultureThatRocks.comBlack Sheep: Unleash the Extraordinary, Awe-Inspiring, Undiscovered You (Brant Menswar) - FindYourBlackSheep.comRock ‘n Roll With It: Overcoming the Challenge of Change (Brant Menswar) – RocknRollWithIt.comCannonball Kids’ cancer – CannonballKidscancer.orgBig Kettle Drum - BigKettleDrum.comSpectacle Photography (Show/Website Photos) – SpectaclePhoto.comJeffrey Todd “JT” Keel (Show Music) - JT Keel

KRISTY SAMMI'S BIO:

Kristy Sammis is a pioneer of the influencer marketing industry, having worked to shape the space since its inception. She began developing brand-blogger partnerships in 2006, and founded CLEVER, the foremost influencer marketing agency in the US, in 2009. 

Developing creative influencer programs for brands such as Ford, Disney, Amazon, General Mills, and Unilever helped establish CLEVER as one of the Top 50 Fastest Growing Companies (Silicon Valley Business Journal). Kristy and her two co-founders were also named Top 40 Over 40 (Forbes, 2018), Top Women In Media (FOLIO: Magazine, 2015), and authored Influencer Marketing For Dummies. 

In 2019, Kristy took on the role of Executive Chair of the burgeoning Influencer Marketing Association (IMA), the only trade association dedicated to the practice of influencer marketing.