Ep. 42: Scott Dikkers | Empower People with Radical Freedom

In this episode, we talk with SCOTT DIKKERS, the Founder of TheOnion.com, the world’s most popular satirical publication.

THOUGHT:

Empower your people with radical freedom.

CONNECT:

Website: ScottDikkers.comWebsite: HowToWriteFunny.comBook: Outrageous Marketing : The Story of The Onion and How To Build a Powerful Brand with No Marketing BudgetBook: Welcome to the Future Which Is MineBook: Trump's America: Buy This Book And Mexico Will Pay For ItBook: How to Write FunnyBook: How to Write FunnierBook: The Pretty Good Jim's Journal Treasury: The Even More Definitive Collection of Every Published Cartoon by JimBook: E-Day! The Funniest Screenplay Never ProducedBook: You Are Worthless: Depressing Nuggets of Wisdom Sure to Ruin Your DayPodcast: How To Write FunnyInstagram: @ItsScottDikkersTwitter: @ScottDikkersClasses: Writing with the Onion

BRAND & RESOURCE MENTIONS:

Punch Brothers - PunchBrothers.comGwar - Gwar.netThe Wood Brothers - TheWoodBros.comThe Cars - TheCars.orgPet Shop Boys - PetShopBoys.co.ukJim's Journal - GoComics.comThe AV Club - AVClub.comW. Edwards Deming - Deming.orgPeter Drucker - DruckerInstitute.comTony Hsieh (Zappos) - DeliveringHappiness.comJim Collins Book: Good To Great - Amazon.comKanye - KanyeWest.comSteve Jobs - Biography.comGeorge Lucas - IMDB.comRudolph, The Red-Nosed Reindeer - Wikipedia.comMike Kneidinger - Darden.comSecond City (Chicago) - SecondCity.comSears - Sears.comPeabody Award - PeabodyAwards.comThurber Prize for American Humor - ThurberHouse.org3M - 3M.comTime Magazine (Top 50 Cyber Elite) - Content.Time.comBanding People Together - BandingPeopleTogether.comBig Kettle Drum - BigKettleDrum.comHard Rock International – HardRock.comRock ‘n Roll With It: Overcoming the Challenge of Change (Brant Menswar) – RocknRollWithIt.comCulture That Rocks: How to Revolutionize Your Company’s Culture (Jim Knight) – CultureThatRocks.comCannonball Kids’ cancer – CannonballKidscancer.orgKeppler Speakers - KepplerSpeakers.comCertified Rock Star - CertifiedRockStar.comThoughts That Rock – ThoughtsThatRock.comSpectacle Photography (Show/Website Photos) – SpectaclePhoto.comJeffrey Todd “JT” Keel (Show Music) - JT Keel

SCOTT DIKKER'S BIO:

Scott Dikkers is a #1 New York Times  bestselling author and Founder of TheOnion.com, the world's most popular satirical publication.

He’s the recipient of the Thurber Prize for American Humor and a Peabody.  Time Magazine ranked him #43 on its list of the Top 50 “Cyber Elite”, alongside iconic figures Steve Jobs and George Lucas.

His book, "Outrageous Marketing: The Story of The Onion and How to Build a Powerful Brand with No Marketing Budget" was a  number-one new release on Amazon. 

Scott has created several other successful entertainment brands, including Jim’s Journal, the AV Club, and How to Write Funny.

Having recently left  The Onion, Scott’s goal is to share his techniques for writing humor and building successful brands.