Ep. 104: Mallory Gott | If You Don't Know What to Do about a Situation, Flip A Coin

In this episode, we talk with MALLORY GOTT, who is the Founder & Creative Director of G+A, which is an experiential design firm that uses a deliberate framework and approach to delivering unforgettable events.

THOUGHT #1

If You Don't Know What to Do about a Situation, Flip A Coin 

THOUGHT #2

The Straight Line, a Respectable Optical Illusion Which Ruins Many a Man - Victor Hugo, Les Misérables

CONNECT:

Website:  gaexperinces.comBlog:  Heads or TailsThe 4 D Community:  Sign UpEmail:  [email protected]Linkedin: Mallory Gott

BRAND & RESOURCE MENTIONS:

Shy Ronnie - Youtube.comWake Me Up Before You Go Go  (Wham!) - Youtube.comStar Trek - StarTrek.comGatorland Zoo - Gatorland.comSarah DuCoin - Linkedin.comBatman - DCComics.comTwo Face - DCComics.comTaco Bell - TacoBell.comIn N Out Burger -In-N-Out.comSNL's Weekend Update (Jane, Ignorant...) - Alison Trowbridge - Linkedin.comSuper Bowl - Wikipedia.comLes Miserables - IMDB.comVictor Hugo - Brittanica.comPhantom Of The Opera - US.ThePhantomOfTheOpera.comWicked - WickedTheMusical.comHard Rock International – HardRock.comThoughts That Rock – ThoughtsThatRock.comCertified Rock Star - CertifiedRockStar.comLeadership That Rocks: Take Your Brand's Culture to Eleven and Amp Up Results (Jim Knight) - LeadershipThatRocksBook.comCulture That Rocks: How to Revolutionize Your Company’s Culture (Jim Knight) – CultureThatRocks.comBlack Sheep: Unleash the Extraordinary, Awe-Inspiring, Undiscovered You (Brant Menswar) - FindYourBlackSheep.comRock ‘n Roll With It: Overcoming the Challenge of Change (Brant Menswar) – RocknRollWithIt.comCannonball Kids’ cancer – CannonballKidscancer.orgBig Kettle Drum - BigKettleDrum.comSpectacle Photography (Show/Website Photos) – SpectaclePhoto.comJeffrey Todd “JT” Keel (Show Music) - JT Keel

MALLORY GOTT'S BIO:

After years designing experiences of all kinds (events, conferences, trade shows, learning programs, pop-ups, training, and more) for some of the world’s most discerning audiences, Mallory Gott, founder + creative director of G+A, realized that her approach – identifying the feelings she wanted an experience to evoke and then reverse-engineering those feelings through intentional design of each facet of the experience – was anything but typical.

From her unorthodox style, The 4D Framework was born and Mallory began guiding clients through an experience design thinking process, salvaging events, products, and services that seemed beyond help or in danger of falling prey to the status quo.

By focusing on emotion and desire first, working solutions instead of solving problems, and emphasizing intuitively-based decision making over a data-or-die mentality, G+A quickly amassed a portfolio of experiential design success stories helping client after client rediscover their innate magic to fantastic results and resounding success! If you’re a dynamic leader, incredible artist, visionary retailer, charismatic philanthropist, or just generally awesome person whose spidey senses are tingling after that read, then you’re just who we’re looking for, and we can’t wait to meet you!