Episode 024 Celebrity Branding with Jordan Fox: $100,000+ Expert Insights

Meet Jordan Fox. Jordan is a lifelong learner and a future-minded thinker.

Visit Jordan on the Web https://mmpdig.com

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Chapters

00:00 Sabir Welcomes Jordan Fox

04:08 Make me Proud

14:32 Artists vs Brands

17:00 The Challenges of Managing Talent

19:12 Your Social Media Resume

20:34 How Will Smith Changed the Game

30:58 The Power of TikTok

32:32 Rise Above the Noise

33:32 Keep Pushing; Keep Creating

43:10 Stick With What You Know

44:20 Hiring the Right People

44:54 Drawing a Line in the Sand 

49:47 The Changing Face of Fame

54:23 Go Deep Not Wide

56:17 Patience is a Virtue

He received a Bachelor’s Degree in Accounting from Syracuse University, and a Masters Degree in Accounting from Yeshiva University. Jordan quickly realized that accounting wasn’t for him, and even with a job lined up at Ernst & Young, he decided to terminate his contract and pivot to the new world of social media.



Jordan began his career at SocialCode, then the largest social media buying agency in the world, before joining VaynerMedia, the vaunted brand-building agency. During this time, he worked with clients like Chase, Verizon, Reckitt Benckiser, and more.



At age 26, Jordan left the agency world to launch his own business, MMP Digital. In naming MMP, Jordan was inspired by his grandfather, Arthur Dock, who would always say to Jordan, “Make Me Proud.”



Jordan’s first client at MMP Digital was Grammy Award-winning singer/songwriter, Alicia Keys, where he led global digital strategy and branding across her 80-million-person audience. Jordan built smarter work streams while managing Alicia’s in-house production team, digital agency, and record label. While working alongside Alicia, her president, music manager, publicist, and philanthropy advisor, Jordan created key moments for Alicia helping her grow her brand and digital footprint.



Since officially launching MMP Digital in June 2019, MMP has signed over 20 clients. In 2020, MMP, which was self-funded, is projected to manage over $2.5 million in paid media and set to beat their projected revenue for 2020 by 2x. Some clients are Smithfield Foods, Nathan’s, Eckrich, Kretschmar, Badger & Winters (winner of Ad Age A-List Agencies to Watch), VaynerSports, Whistle Sports, Aria Development Group, Bohana, (as seen on Shark Tank) and more!



Jordan is not only recognized for his expertise in brand building, social media, and e-commerce but also for his ability to navigate partnerships in the labyrinthine media, celebrity, and influencer world.



When not working on MMP, Jordan stays involved with multiple non-profit organizations. Jordan was selected to the ADL Glass Leadership Committee of 2020-2021; he is on the Board of Directors for the Brooklyn Youth Sports Club; he is the Communications & Social Media Chair for Syracuse’s NYC Alumni Club; he was selected by the Interactive Advertising Bureau (IAB) to help create their new Social Media certification course; and he was selected to be a judge of the 2020 Reggie Awards, presented by Association of National Advertisers (ANA).

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