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#025 Sports e-Commerce and Post-Career Brand Building with Kyle Mauch: $100,000+ Expert Insights
#ThisWeekWithSabir - eCommerce Mastery with Sabir Semerkant
English - December 20, 2020 05:06 - 1 hour - 58.7 MBEntrepreneurship Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Kyle Mauch. In the latest episode of This Week With Sabir, I welcomed Kyle into the hot seat, where he was able to provide a host of top tips and strategies aimed at amateur and professional athletes.
Kyle is the Founder of Athletes Brand, VP of Turn 2 Equity Partners, and Chairman of Campfire.
The host of the Success at Success Podcast.
Chapters
00:00 Sabir Welcomes Kyle Mauch
08:06 Making the Right Connections
17:29 Why Athlete Involvement Doesn’t Always Equate to Success
19:00 Five Tough Experiences; One Successful Campaign
29:58 Strike While the Iron is Hot
30:36 Make Sure Your Team is Well Vetted
31:16 It’s Never Too Early…
34:44 Balancing Business vs Sports
43:09 Engagement Over Followers
44:00 The True Value of Athlete Collabs
45:03 The Future of Sports E-Commerce
45:58 Major Merchandising Opportunities for Athletes
55:41 Building Revenue Streams as an Athlete
57:26 Kyle Mauch’s $100,000 Tip
59:45 Don’t Go Down the Logo Route
A former baseball player, Kyle Mauch, is a leading expert in brand storytelling with a focus on professional athletes. Based out of Scottsdale, Arizona, Kyle has worked with over 1500 pro athletes in personal branding and e-commerce. Beyond sports, he is a brand and marketing advisor for Fortune 500's, executives, and entertainers, as well as a tv and film producer.
Leveraging his skills in creative strategy, problem-solving, and influencer marketing, Kyle's approach combines psychology and storytelling. He's been featured at SXSW, Super Bowl XLIII, GMA, and hosts one of the nation's leading masterminds for "change-makers" through CampfireSummit.com.
Kyle's career has been based around helping people uncover the value that they can offer the world beyond what they're most known for, and has spent the past 10 years doing so for professional athletes and entertainers.
You can connect with Kyle at KyleMauch.com and on Instagram @KyleMauch.
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