Episode 014 The Magic Spoon Journey with Gabi & Greg: $100,000+ Expert Insights

#ThisWeekWithSabir - eCommerce Mastery with Sabir Semerkant

English - September 17, 2020 12:12 - 1 hour - 55.5 MB
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Previous Episode: #013 - Winning with Customer Video Experience with Bernadette Butler: $100,000+ Expert Insights

Next Episode: #015 Growing Pains in Operations with James Orsini

Meet Greg & Gabi. Gabi and Greg are the founders of Magic Spoon, a company recreating your favorite childhood breakfast cereals with more protein, fewer carbs, and zero sugar. Forbes called Magic Spoon "the future of cereal" and TIME Magazine named Magic Spoon in their Top 100 Inventions of 2019. Prior to Magic Spoon, Gabi and Greg founded Exo, a company pioneering sustainable cricket protein that was named in Fast Companies Most Innovative Companies in the World. Gabi and Greg both hold degrees from Brown University and have been included in Forbes 30 under 30 lists. Greg and Gabi share their journey.

Watch the video interview and take notes.

Chapters

00:00 Sabir Welcomes Magic Spoon

02:49 The Strange Idea that Helped the Founders of Magic Spoon

08:28 The Problems with Original Ideas

16:34 How Magic Spoon Was Founded

18:55 Ticking Boxes and Targeting All Consumers

23:40 Why Less is More with Product Ranges

25:35 What is Magic Spoon?

28:39 Names Don’t Really Matter

32:06 Why Magic Spoon Sells Direct to Consumers

40:36 The Magic Spoon Launch Plan

41:47 Using Third-Party Fulfillment as a Small Company

43:17 Find Your Superpower

45:47 Working with Influencers

53:31 How Magic Spoon Raised Capital

57:30 The $100,000 Question

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