#013 - Winning with Customer Video Experience with Bernadette Butler: $100,000+ Expert Insights

Meet Bernadette Butler. Bernadette has 20 years of experience in marketing and advertising working with some of the greatest brands of our time. With 2 ads on the world’s funniest reel, Bernadette is the CEO and Co-founder of StoryTap.com, a video-first marketing technology company that partners with brands like ADT, Veet, Cepacol, Babylon, Canadian Tire, UCLA, and many more to transform their digital experiences all with story-first authentic video storytelling. Watch and take notes. 

Chapters

00:00 Sabir Welcomes Bernadette Butler

05:58 How Does StoryTap Generate Videos?

07:49 Why Diversity Matters in Customer Reviews

09:17 Tackling Unique Challenges

12:50 The Most Important KPIs

14:29 What Videos Mean for Your SEO

16:40 Why Conversions Aren’t Everything

22:49 The Perfect Ad Structure

26:49 The StoryTap Process

37:54 StoryTap During the Pandemic

40:47 How Video Testimonials are Changing the Game

42:45 Making Sure Your Videos Work Without Sound

43:40 Consuming Content to Stay Ahead of the Game

49:26 The Power of Customer Testimonials

57:16 Be Real; Embrace your Imperfections

* Full In-depth Article with Video Interview here:

https://growthbysabir.com/home/winning-with-customer-video-experiences-bernadette-butler   

* Visit Bernadette on the Web at https://storytap.com 

* Need help Growth Hacking Your Business, Contact Sabir at https://growthbysabir.com  

* Watch ALL episodes of #ThisWeekWithSabir at https://growthbysabir.com/liveshow  

#ThisWeekWithSabir 

#videoads #videocontentmarketing #videocontent #reviews #reviewmanagement #customerreviews #customerreview #storytap

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