![#ThisWeekWithSabir - eCommerce Mastery with Sabir Semerkant artwork](https://is2-ssl.mzstatic.com/image/thumb/Podcasts113/v4/a6/bc/95/a6bc9538-54e4-4b14-a439-81ab1ad9089c/mza_14781971958787773876.jpg/100x100bb.jpg)
#014 The Magic Spoon Journey with Gabi & Greg: $100,000+ Expert Insights
#ThisWeekWithSabir - eCommerce Mastery with Sabir Semerkant
English - September 17, 2020 12:12 - 1 hour - 55.5 MBEntrepreneurship Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Greg & Gabi. Gabi and Greg are the founders of Magic Spoon, a company recreating your favorite childhood breakfast cereals with more protein, fewer carbs, and zero sugar. Forbes called Magic Spoon "the future of cereal" and TIME Magazine named Magic Spoon in their Top 100 Inventions of 2019. Prior to Magic Spoon, Gabi and Greg founded Exo, a company pioneering sustainable cricket protein that was named in Fast Companies Most Innovative Companies in the World. Gabi and Greg both hold degrees from Brown University and have been included in Forbes 30 under 30 lists. Greg and Gabi share their journey.
Watch the video interview and take notes.
Chapters
00:00 Sabir Welcomes Magic Spoon
02:49 The Strange Idea that Helped the Founders of Magic Spoon
08:28 The Problems with Original Ideas
16:34 How Magic Spoon Was Founded
18:55 Ticking Boxes and Targeting All Consumers
23:40 Why Less is More with Product Ranges
25:35 What is Magic Spoon?
28:39 Names Don’t Really Matter
32:06 Why Magic Spoon Sells Direct to Consumers
40:36 The Magic Spoon Launch Plan
41:47 Using Third-Party Fulfillment as a Small Company
43:17 Find Your Superpower
45:47 Working with Influencers
53:31 How Magic Spoon Raised Capital
57:30 The $100,000 Question
Watch all #ThisWeekWithSabir episodes.
---
Support this podcast: https://podcasters.spotify.com/pod/show/sabir-semerkant/support