#022 Qualitative Research with Clark Murray: $100,000+ Expert Insights

Meet Clark Murray. Clark joined us on November 18, we learned from this phenomenal expert about qualitative research. Clark shares his insights and tells us about the 1000+ case studies from his experience. Clark is the Managing Partner at Churchill Group where he has conducted qualitative studies in 372 product and service categories for Consumer, Healthcare, and B2B clients...and has facilitated brainstorming-ideation projects in 229 product and service categories.

Chapters

00:00 Sabir Welcomes Clark Murray

04:08 The “Ah-Ha” Moments

08:17 The Uncertainty Principle

20:05 Finding Insights and Ideas

24:11 The Tricks Used In Qualitative Research

27:24 From the Flintstones to the Jetsons

36:03 The Value Proposition

37:01 Presenting Your Value Proposition Within the Confines of Amazon

39:25 Focusing on the Right Senses

41:41 The Changing Face of E-Commerce

45:41 Getting Value from the Good and the Bad

52:49 Conducting Qualitative Research on a Budget

55:26 How to Save with Qualitative Research

57:20 Giving Everyone their Fair Share

59:45 Shut Up and Listen

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#uxdesign #ux #qualitative #research #focusgroup #survey

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