Meet Bryan Mattimore. Bryan, Chief Idea Guy of Growth Engine, shares the unique ideation, research, and innovation processes his innovation agency has developed in the past twenty years to create over $3 Billion in new product successes.


Chapters


00:00 Sabir Welcomes Bryan Mattimore


09:20 Ideation Insights for Entrepreneurs


13:44 Why Breakthrough Products are Hard to Research 


16:15 Find a Problem and Solve It


17:08 Adapting Existing Technologies to Create New Businesses


31:40 How to Use “Dirty Prototypes”


38:03 Why Even Great Ideas Can Fail


39:13 The Importance of an Iterative Testing Process


44:45 Turning Problems Into Opportunities


46:43 The Problems with Naming


47:55 Involving Cross-Functional Teams


49:16 Passive vs Active Personalities in Groups


54:57 Leveraging Failure in the Ideation Process


57:10 What Can You Do To Put Yourself Out of Business?


59:45 Bryan Mattimore’s $100,000 Insight


Watch all episodes of #ThisWeekWithSabir here https://growthbysabir.com/#articles



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