#007 - Jason Beauregard and Success- & ROI-Driven Creative: $100k+ Insights

Meet Jason Beauregard. Jason is a production executive who built and lead a team of social media production specialist at VaynerMedia. During his four years at VaynerMedia Jason grew the production team from 5 to 60 production professional, across the New York, Los Angeles, and London VaynerMedia offices, built a 30,000 square foot production studio in Long Island City, and won numerous Telly, Clio, Webby and Cannes Lion awards, including YouTube’s Video of the Year award in 2016. His work defined VaynerMedia’s production capabilities, which helped them win digital AOR for all Diageo brands, Chase Bank, Snapchat, Budweiser, and Mondelēz. Jason’s team at VaynerMedia quickly became the model agency/production company for Facebook, Instagram and Snap Chat, setting benchmark standards for content, distribution, and best practices across all social channels. 

Visit Jason on the Web: https://redefiningadvertising.com

Visit Sabir on the Web: https://growthbysabir.com

Chapters

00:00 Sabir Welcomes Jason Beauregard

03:23 How Jason Beauregard Discovered His Love of Film

23:31 Why a Massive Marketing Campaign Failed

25:29 The Three-Second Marketing Rule

33:08 The Power of Effective Video Advertising

37:50 Handling a Multi-Million Dollar Campaign with a Shoestring Budget

40:16 The Story Behind a Powerful Commercial

44:55 The Story is Everything

48:59 The Only Thing that Social Media Cares About

53:25 An Effective Commercial Shot for Next to Nothing

Under Jason’s leadership, VaynerMedia became a global content creator, producing videos in over 30 different countries, in multiple languages, across all social media platforms. The model, Jason developed, allowed for brands to create multiple pieces of content from one shoot, which kept costs low but the volume of content high.



Jason partnered with FaceBook’s Creative Director, Ji Lee, and their Creative Labs to create one of the first branded 360 videos for the platform. Jason and his team also designed and built their own 360 camera and stitching software to deliver the first-ever branded virtual reality experience for Johnnie Walker. The drive responsibly campaign, which put viewers in the car of a drunk driving accident, has been experienced by millions and is now also used by driving schools throughout the country, as an example of the hazards while driving under the influence.



Two years ago, in a partnership with Gary Vaynerchuk, Jason took his expertise and started focusing on his passion - branded sports storytelling. His first production partnership was with Right to Dream, a not-for-profit football club in Ghana. Jason designed their media strategy, content, and distribution model, which got the attention of Nike, who recently became an exclusive sponsor. Right to Dream’s video series recently won a 2020 Gold Telly for best sports series and their per video viewership grew from around 200 to over 1 million. Thanks to the success of the content strategy and distribution model, implemented by Jason and his team, the Right to Dream is set to open its second football academy in Cairo, Egypt in 2021.



Finally, Jason has currently been working with FIFA as an advisor, strategist, and executive producer for content created specifically for female players. In 2019, for the Women’s World Cup, Jason and his team launched SHEROES, a 12-part series of short films focusing on inspirational women in the world of football, not just athletes, but fans, mothers of famous players, and leaders who are passionate about promoting female football. The series recently won a 2020 Silver Telly award and has redefined how the organization tells stories about women in and around the world of football. 

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