#005 - Habib Salo and the Art & Science of Scaling B2B Businesses: $100k+ Insights

Meet Habib Salo. Habib is the CEO of Young Nails Inc, manufacturer of professional nail care products. Habib joined the family business when it was still a local cosmetology supply company in 2001. With a unique background in music and science, Habib understands the importance of a fluid creative process and a strict organizational structure as key to a successful business in the beauty category. As CEO, his strategic vision has led the company to record growth transforming Young Nails into a major player within the US and international professional nail care industry. 303,000+ Subscribers on YouTube with 30 million views. Join us and learn how Habib scaled his family B2B business using social and digital media. Visit Sabir on the Web at GROWTHbySabir.

Chapters

00:00 Sabir Welcomes Habib Salo

14:37 The Transition that Saved Young Nails

17:14 How Transformation Triggered Growth for Young Nails

20:46 The Content Posting Schedule of Young Nails

25:17 Why Likes and Views Aren’t Everything

29:46 The Importance of Persistence

31:11 Embracing Fear when Building Your Brand

34:52 The Importance of Content Marketing

37:37 How to Create Content Quickly and Easily

40:30 The Ultimate Creation Hack

42:31 How to Manage Large Volumes of Content

44:29 A Productivity Hack to Save You Hours Every Week

46:14 Platforms to Use When You’re Starting Out

49:39 The Importance of Experimentation

56:30 Why Content Marketing Isn’t Just About Selling

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