This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing artwork

I'm a whole lot of (Retail)Loco

This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing

English - October 27, 2014 14:26 - 544 MB Video - ★★★★★ - 1 rating
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Previous Episode: Gestures, crisps and Stuart Smalley's playbook
Next Episode: Be your own bitch

Welcome to episode #205. On the show: Our wrap from RetailLoco in Chicago includes 3 great interviews with Matthew Kulig of Aisle411, Charlie Larkin of GameStop and Elise Neel of Mapquest. Top stories of the week include Vistar Media's cross-screen ad platform; John Lewis testing the Oculus Rift; The Bluesmart suitcase; AboutPlace going into beta; Whirlpool partnering with Gigwalk; Prizm's contextual music device.

 

Full show notes can be found here.