Gestures, crisps and Stuart Smalley's playbook

This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing

English - October 20, 2014 12:12 - 486 MB Video - ★★★★★ - 1 rating
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Previous Episode: Predicting predictions arrival

Next Episode: I'm a whole lot of (Retail)Loco

Welcome to episode #204. On the show: SideSwipe's gestures; FritoLays hands out samples in bus shelters; Pinpoint offers location-based audio game; Geofeedia and Adnear raise; TomTom opens up; Chico's embraces RFID; Loopd brings beacons to conferences; Lufthansa's augmented premium seats; Yondr's phone-free zones; Ikea's motivational mirror. Plus, what happened to Hailo and why RFID in a world of beacons.

Full show notes can be found here.