From 12 Dresses to Industry Leader: The Evolution of Mori Lee

Ever wondered how a brand evolves from producing just 12 dresses to becoming an industry leader, shaping the bridal world with a multitude of diverse collections? Join us as we delve into the awe-inspiring journey of Mori Lee, celebrating their 70th anniversary, with none other than Terry Eagle, the CEO, and Madeline Gardner, the Chief Design and Creative Officer. Together, they reveal how they've shifted from major department stores to independent retailers and navigated the evolving landscape of the bridal industry.

Madeline Gardner, a woman acclaimed for her dedication and deep understanding of the bridal domain, shares fascinating insights into the design process of Mori Lee. She highlights the significance of fit, fashion, and the unique 13-point boning construction in her designs. You'll also get an exclusive peek into the remarkable partnership between Mori Lee, Coterie, and Milanche de Laud, resulting in a breathtaking couture collection for brides.

Looking into the future, we explore the collaboration between Madeline and the sales team, showcasing how they work hand in hand to design dresses that brides adore. We also navigate through the eclectic Mori Lee collections, from the core collection, the Blue, the plus-sized Giulietta, to the modern minimalist Amy and Eve. Finally, don't miss our invitation to engage with us; share your wedding-related queries to get a chance to feature in one of our future episodes. Let's embrace the enchantment and magic of weddings together!

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After graduating from the Fashion Institute of New York City, Madeline Gardner's dreams of becoming a true Designer took shape and she has been the Chief Design + Creative Director at the NY-based bridal label, Morilee, for the last 25 years. With the studio in the heart of bustling New York City, Madeline Gardner continues to seek influences from all the latest fashions. While her style is always evolving, her designs continue to transcend time. 

Follow on IG: https://www.instagram.com/morileeofficial/

Places to go - People to see:

Kelly's Site: http://www.kellymcwilliams.com
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Instagram: @kellyamcwilliams

About Kelly:
Kelly knows how incredible a well planned wedding can be. Every moment counts and every decision plays a part. Wedding planning should be fun and as easy to do as possible. Besides planning weddings, Kelly travels the globe as an industry speaker. Kelly is a Martha Stewart Top Wedding Planner & this podcast won Brides magazine and WeddingWire's best podcast.

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