Decoding Bridal Marketing: From Designers to Brides

Wedding Planning Decisions, This vs That with Kelly McWilliams

English - November 24, 2019 12:00 - 11 minutes - 7.93 MB - ★★★★★ - 49 ratings
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Ever wondered how bridal gowns land in your favorite wedding magazines or how they end up being showcased in bridal shops? Let's unravel the mystery with our guest, Kate Walters from Coded Agency, a full-service marketing agency with a significant influence in the bridal industry. She discusses how influential marketing strategies help designers make a mark and sell their gowns -shedding light on the power of media relations, influencer marketing, and event services in getting those awe-inspiring dresses discovered on social media and placed in bridal shops.

We also take a detour into the realm of bridal media outlets, focusing on the process of getting wedding gowns and weddings featured on esteemed platforms like The Knot, Brides.com, Martha Stewart Weddings, and Over the Moon.

Kate also shares her invaluable advice for brides looking to get their weddings highlighted on these platforms.

Special series season in partnership with Coded Agency
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Coded Agency has over 10 years of experience with New York Bridal Fashion Week ranging from runway shows, press presentations, to designer-hosted dinners and one-on-one media market appointments. Our agency expertise far exceeds the traditional agency understanding of the bridal industry and our representation has consisted of global bridal brands to boutique designers and everything in-between.

Places to go - People to see:

Kelly's Site: http://www.kellymcwilliams.com
Kelly's Blog: https://www.kellymcwilliams.com/blog
Instagram: @kellyamcwilliams

About Kelly:
Kelly knows how incredible a well planned wedding can be. Every moment counts and every decision plays a part. Wedding planning should be fun and as easy to do as possible. Besides planning weddings, Kelly travels the globe as an industry speaker. Kelly is a Martha Stewart Top Wedding Planner & this podcast won Brides magazine and WeddingWire's best podcast.

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