How to Walk a Mile in Your Customers Shoes: A Story of Gillette in India - Descript
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English - March 27, 2024 09:00 - 7 minutes - 8.04 MB - ★★★★★ - 73 ratingsEntrepreneurship Business Careers Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, we unravel the remarkable story of Alberto Carvalho and his journey with Gillette in India. Carvalho faced a daunting challenge: despite technological advancements, Gillette's products were struggling to resonate with Indian consumers.
Instead of relying solely on data and junior employees, Carvalho chose a different approach. He immersed himself in the culture, personally experiencing the daily rituals and challenges faced by Indian men.
Carvalho's journey teaches us a powerful lesson: authenticity and empathy breed innovation. By walking in the shoes of those we serve, we gain invaluable insights that drive both product development and cultural transformation.
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