This is Product Marketing
55 episodes - English - Latest episode: 13 days ago - ★★★★ - 14 ratingsThis is Product Marketing is brought to you by Product Marketing Hive, the product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.
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Episodes
Episode 3: Bruno Aziza - The Story of a Turnaround
September 21, 2020 14:00 - 37 minutes - 25.6 MBBruno Aziza and Crispin Read discuss the story behind the turnaround of Oracle Gartner Magic Quadrant: how Bruno’s team embraced the feedback of the community (customers, partners, and analysts) to reshape the direction of the Oracle Analytics strategy and its entire go-to-market. Bruno shared his thoughts on what makes a great Product Manager, how product management is evolving, and the future of product-led business. All rights reserved. © Product Marketing Hive.
Episode 3: Bruno Aziza - The Story of A Turnaround
September 21, 2020 14:00 - 37 minutes - 25.6 MBBruno Aziza and Crispin Read discuss the story behind the turnaround of Oracle Gartner Magic Quadrant: how Bruno’s team embraced the feedback of the community (customers, partners, and analysts) to reshape the direction of the Oracle Analytics strategy and its entire go-to-market. Bruno shared his thoughts on what makes a great Product Manager, how product management is evolving, and the future of product-led business.
Episode 2: John Kreisa - Product Marketing Career Roadmap
September 14, 2020 17:00 - 34 minutes - 23.5 MBJohn Kreisa, Chief Marketing Officer at Docker, and Crispin Read, founder of PMM Hive discuss careers in Product Marketing Management. They talk about how to get started in product marketing, what it takes to excel as a PMM, and how product marketers can advance into other roles such as product or marketing leadership. All rights reserved. © Product Marketing Hive.
Episode 1: Dave Kellogg - Marketing in Hot and Cold Markets
September 08, 2020 02:00 - 35 minutes - 24.5 MBDave Kellogg and Crispin Read discuss the differences in marketing approaches for hot markets vs. cold markets. How do you know if you are in a hot market? They talk more about how to know what kind of market you are in and how to approach positioning, messaging and branding in these very different scenarios. All rights reserved. © Product Marketing Hive.
Episode 0: Welcome to This is Product Marketing
August 18, 2020 21:00 - 44 seconds - 559 KBThis is Product Marketing is brought to you by Product Marketing Hive, a product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. We will be interviewing thought leaders, marketing and product legends. Join us to explore more. All rights reserved. © Product Marketing Hive. All rights reserved. © Product Marketing Hive.