EP 136: Your Clients Don't Know What They Want
This Can't Be That Hard
English - December 07, 2021 07:00 - 16 minutes - 11.3 MB - ★★★★★ - 112 ratingsMarketing Business Entrepreneurship photography business sales marketing entrepreneur entrepreneurship small business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: EP 135: Content Marketing Like a Boss with Julie Christie
Next Episode: EP 137: Six Business Metrics I Look At Every Year
Henry Ford once said “If I had asked people what they wanted, they would have said ‘faster horses.’” I hear a lot of photographers who feel stuck doing or NOT doing, selling or NOT selling certain things in their businesses based largely on what their clients tell them they want or what they see other photographers around them doing. And as much as I know that it’s important to keep an eye on the market and to listen to what your clients tell you, today I want to talk about how the key to your success (and your happiness!) may well be to periodically ignore all that and think BIGGER.
Resources:
Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!