Attracting and retaining younger volunteers

Lucinda and Rory are joined by Sophie Tebbetts, head of programmes at the food poverty charity FoodCycle, to learn about the different techniques used to attract and retain the charity’s 15,000 volunteers.

Sophie explains how FoodCycle’s roots in universities have informed its volunteer strategy and enabled it to maintain a healthy roster of volunteers, most of whom fall within the 25 to 45 age range. 

She stresses the importance of flexibility and streamlined induction processes, as well as open communication channels with the charity’s core team and events to recognise and celebrate the critical role played by FoodCycle’s volunteers.

Charity Changed My Life features the story of the forces veteran Brian Brown, who received vital support from Help for Heroes during his recovery from an alcohol addiction and post-traumatic stress disorder.

Also in the episode, Rory sheds light on the news of strike-off action initiated against the English National Opera and the surprise departure of its music director.

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