What you need to know about B2B influencer marketing
Thinking Ahead: Your Leading-Edge Insights Podcast
English - February 10, 2021 17:05 - 31 minutes - 42.9 MBMarketing Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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When someone says "influencer marketing," your brain goes straight to consumer products. However, B2B influencer marketing reasons to be even more critical. 19% of all purchases are influenced by word of mouth; that number jumps to 91% in the B2B space. In this episode, influencers and experts Rachel Miller, Evan Kristel, and Jola Burnett take us into the B2B influencer world that showcases the power of decision-makers. How does B2B influencing fit into your next marketing campaign? Tune in to find out.
Guests:
Rachel Miller, Global Influencer Marketing Lead at SAP (Connect on: Twitter | LinkedIn)
Evan Kirstel, Evangelist and Co-founder, eViRa Health (Connect on: Twitter | LinkedIn)
Jola Burnett, VP, Consulting, GfK Consumer Life (Connect on: Twitter | LinkedIn)
Resources:
eBook: From AI to COVID-19: The transformation of influencers in a culture of doubt
Contact the Thinking Ahead Podcast at [email protected]