Using consumer trends for strategic insights
Thinking Ahead: Your Leading-Edge Insights Podcast
English - February 03, 2021 20:57 - 16 minutes - 22.7 MBMarketing Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Trends to watch: Health & wellness
Next Episode: What you need to know about B2B influencer marketing
Distinguishing deeper trends versus what is "trending" reveals the forces that drive consumer purchase demands and insight. In this reprised episode, the leader of GfK Consumer Life in North America tells us how to tell a trend from a fad, why trends are essential for smart marketing decisions, and which consumer movements he is watching for the future.
Watch Eric's recent video: Starting strong in 2021
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