She Means Profit
165 episodes - English - Latest episode: 5 months ago - ★★★★★ - 5 ratingsThe She Means Profit Podcast is devoted to helping entrepreneurs master their finances and launch, grow, and scale their businesses. Simple, digestible, actionable advice from Melissa Houston, an accredited CPA with over 20 years of experience. Real business owners, real talk, real solutions.
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Episodes
3 Questions To Feel True Abundance
December 28, 2020 05:00 - 36 minutes - 25.7 MB“They’re often linked together, pain in our body and pain in our life.” — Janis Isaman How you work impacts not only your business, but your health. Are you focusing on the right things? My guest, Janis Isaman, is the founder of My Body Couture, a one-on-one private studio where she offers customized movement and nutrition coaching. Certified in both business and nutrition, Janis has been featured in Reader’s Digest, Prevention, and Women’s Health. As an entrepreneur and solo parent, Jan...
Are You Making These Big Business Mistakes?
December 21, 2020 05:00 - 19 minutes - 13.9 MB“Having money management skills can be — and is — empowering.” - Melissa Houston Are you making one of the top five major money mistakes in your business? It can be easy to make money management missteps, as many entrepreneurs — even the most passionate or seemingly successful — often have not learned the basics of business money management. It’s nothing to be ashamed of and it’s easy to fix. Even the most skilled and educated professional can feel like a failure if they don’t understan...
How Giving Can Grow Your Business
December 14, 2020 05:00 - 20 minutes - 14.3 MBThe holiday season in 2020 is a little different. Fewer parties, smaller gatherings, less extravagant gifts… but the season of giving more important than ever. As we reflect on the true meaning of the holidays, I urge you, as a business owner, to think about charitable giving. In addition to being the right thing to do, there are a surprising number of tangible and intangible benefits that come along with supporting your community. The act of giving benefits not only the recipient, but the...
Money and Minimalism
December 07, 2020 05:00 - 30 minutes - 21.5 MB“I take care of our finances so, at that moment, it just felt like it was all on me. Like I had let my family down.” - Anik Tracy To downsize or not to downsize? This question may not be what Shakespeare had in mind, but it’s a question that is on the minds of many people during this current economic moment, from up-and-coming professionals to families to older retirees. And it’s a question that my guest for this episode, Anik Tracy, has recently answered for herself — to great success. An...
Building Wealth, Not Riches
November 30, 2020 05:00 - 24 minutes - 17.5 MB“Money management is the key to building your wealth.” - Melissa Houston What is wealth? Wealth is an abstract concept that holds different meanings for different people. The dictionary calls it “an abundance of valuable possessions or money.” Some people say that while rich people have money, a wealthy person’s money is sustainable. It’s also been defined as “the ability to survive a certain number of days forward.” People have a lot of ideas about what wealth means! And while I value i...
The Millennial Money Woman
November 23, 2020 05:00 - 34 minutes - 23.9 MB“Quite frankly, the world of finance is like a second language. I mean, I didn’t understand anything.” - Fiona Personal finance can be incredibly daunting, but understanding your numbers can yield amazing results. My guest for this episode is The Millennial Money Woman, also known as Fiona. She’s nurtured a passion for finance since her preteen years — while she knew that she loved the idea of money management, she didn’t quite have the grasp on it that she wanted, as financial literacy is ...
From CFO to Glitter Gift Box Entrepreneur
November 16, 2020 05:00 - 33 minutes - 23.1 MB“We don’t know what works — we’re in a pandemic! Everything we thought we knew, doesn’t. And everything that didn’t work, now does.” - Sondra Diggs As the pandemic economy trudges on, many businesses have been forced to rethink, reprioritize, and rework — but some have carved out space to thrive. My guest for this episode, Sondra Diggs, is a self-titled ‘girlfriend relationship advocate’ who has designed her business around the idea that female relationships are a powerful form of support...
Profitibility Is Why Your Business Is Here
November 09, 2020 05:00 - 36 minutes - 25.4 MB“If you are so far from your vision, it can be very overwhelming to think of something so big.” - Maria Tan When you’re heading out on a journey to an unknown place, one of the most important things you can have with you is a map. That’s no less true when you’re starting a business. So, let’s work on your cartography skills. My guest for this episode, Maria, Tan has been described as a ‘business coach for misfits’ who empowers non-conformists across the globe to create success tailored t...
How To Outsource Your Business Finances (The Right Way)
November 02, 2020 05:00 - 20 minutes - 14.4 MB“When you’re in business for yourself, if you know your numbers, you’re going to be a rock star!” - Melissa Houston I get it: numbers can be scary for a lot of people. While I love working with them, I can understand the reluctance to dig in. Many people fear that they aren’t “smart enough.” I’m here to tell you: you are. And it’s in your best interest to develop a deep understanding of your business numbers. Knowing and understanding your numbers can be the difference between a sustai...
What Your Money Mindset Is Actually Telling You
October 26, 2020 04:00 - 34 minutes - 23.8 MB“There’s a real fear to charge what you’re worth.” -Melissa Houston How is your money mindset holding you back from reaching the success you’ve always dreamed about? My guest for this episode is Elizabeth St. Pierre, an entrepreneur and business coach who grew her first company, a dog-walking business, to six figures in just six months. She started a blog, where she talked about running her business and offered sales and marketing advice to others. This was the start of her business coachi...
How To Earn More Profit Without More Sales
October 19, 2020 04:00 - 14 minutes - 10.3 MBWhat does it take to build a successful, sustainable business? The answer isn’t as simple as “more sales.” The truth is that your revenue numbers, no matter how high, do not determine how profitable and successful your business is. Your revenue is only one part of your overall financial picture — and six- or seven-figure revenues mean very little if you aren’t actively working to control your costs. Unfortunately, high revenues can be easily negated if your costs are spiralling out of cont...
Preparing For The Worst with Mike Pacchione
October 12, 2020 04:00 - 31 minutes - 21.8 MBMike Pacchione of Mike Talks is a genius when it comes to presenting and has built up a great coaching business — then COVID-19 hit. He explains how he weathered the storm, what the shift to virtual presentations has meant for his industry and for the presenters themselves, and what he wishes he’d done differently over the past few years to be better prepared for the shutdown. “There was one day in particular where I had $55,000 worth of business cancel, which for a one-person shop is just ...
Marketing, Growth, and Mindset Challenges with Jana Veltheim
October 05, 2020 05:00 - 28 minutes - 19.5 MBJana Veltheim of Align Massage Therapy launched her first business at the age of 23, and now owns multiple massage therapy clinics throughout the Ottawa area. “I was denied a bank loan...when I asked why, I was told it was because I was young and female and could get pregnant.” - Jana Veltheim She shares with the Think Like a CFO Podcast how she’s faced marketing, growth, and mindset challenges over the past 20 years — and why she is thriving now (even in the time of COVID-19!) “I knew ...
What I Wish I Knew About Starting A Business 20 Years Ago
October 05, 2020 04:00 - 25 minutes - 17.2 MBWhether you’re starting up, ramping up, or scaling up, you need to be on top of your financials. Choosing a good accountant can create money-magic, but knowing your own numbers is even more important. “We fear things that we tend to sensationalize in our brains. We think that it’ll be scarier than what it is… taking action actually helps the fear subside.” - Melissa Houston, CPA In this episode, you’ll discover: 5 reasons why knowing your numbers (especially your cash flow) is the magica...
Introducing: Think Like A CFO with Melissa Houston, CPA
September 23, 2020 18:00 - 23 minutes - 16.3 MBIt’s the launch of the Think Like a CFO Podcast, devoted to helping women entrepreneurs master their finances and launch, grow, and scale their businesses. Simple, digestible, actionable advice from an accredited CPA with over 20 years of experience. Real business owners, real talk, real solutions. “The numbers become emotional when the common response is that people fear the numbers. They get anxiety or embarrassment that they don’t know their numbers. It doesn’t need to be that way!” - M...