Rand Fishkin uses the ludicrous title, Wizard of Moz. He'sfounder and former CEO of Moz , co-author of a pair of books on SEO, and co-founder of Inbound.org . Rand's an unsaveable addict of all things content, search, & social on the web, from his multiple  blogs to Twitter, Google+ ,Facebook , LinkedIn , and a shared Instagram account . In his miniscule spare time, he likes to galavant around the world with his wife, Geraldine and then read about
it on her superbly enjoyable travel blog.