Transformational means changing a client's life for the better by listening and taking time to walk them through all the options. While being transactional mean putting them in the cheapest plan or the plan that pays you the most despite what they really need. Ty's message for all agents is to be what your clients need you to be. Acting in their best interest is for your benefit. Listen in to find out if you are a transactional agent or a transformational agent.