Launching a NEW Brand on Zoom
The Trend Report
English - April 11, 2022 12:00 - 47 minutes - 33 MBBusiness coaching high performance coaching coach office furniture interior design contract interiors business sales commercial interiors furniture Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Sometimes those clients who seem like they’re too good to be true, really are just that amazing. When Barbara and Anthony Brandt, a mom and son team, came to Bill Grant to help them build a new brand, he didn’t think they were real.
Together they were able to build and launch an entirely new brand all while exclusively using Zoom to communicate.
They believe in creating real, handmade furniture that’s crafted here in the United States. They’re also decentralizing manufacturing to better serve the local areas where they sell. Additionally, they are doing all of their sales in house.
Growing a business organically by cultivating long-lasting relationships and solving their customers' problems is the key to their marketing efforts. In their mind, they don’t sell furniture, they sell solutions.
Listen in to hear all about their journey, their brand, and how it’s all come together in just a couple short years, despite the pandemic.
In this episode:
[01:45] Welcome to the show, Anthony Brandt and Bill Grant!
[03:41] Listen as Anthony discusses the start of the company and the journey to what is now Plural.
[09:45] The process behind their marketing.
[13:04] How relationships are the foundation of the industry.
[14:46] Where the name Plural came from.
[19:44] Plural’s approach to manufacturing.
[22:56] The huge advantage Plural see’s with their way of manufacturing.
[28:11] The different ways Plural approaches sales.
[32:49] “When you start doing the right things for the right reasons you will attract the right customers.”
[39:11] Their philosophy behind product creation.
[39:44] Why their customer base has grown so quickly.
[45:51] Connect with Anthony and Bill.
Links & Resources:
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Episode 52 - A Conversation About Product Design with Brian Graham
Episode 57 - The Power of Color with Laura Guido-Clark
Connect with Anthony:
Email | Instagram | LinkedIn | Facebook
Connect with Bill:
Connect with Sid:
www.sidmeadows.com
Embark CCT on Facebook
Sid on LinkedIn
Sid on Instagram
Sid
Connect with Sid:
www.sidmeadows.com
Embark CCT on Facebook
Sid on LinkedIn
Sid on Instagram
Sid on YouTube
Sid on Clubhouse - @sidmeadows
The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/