Ian Williams - Managing Director, Jericho

The Tom and Bob Show

English - September 13, 2020 23:52 - 27 minutes - 21.8 MB
Management Business Education How To customer experience customer loyalty customer service employee engagement Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

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Ian Williams, the Founder and Director of Jericho, joins Tom and Bob to discuss the philosophy and tactics that he has adopted for market segmentation, persona creation, and CX strategy, citing examples from the airline industry.