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243. Jessica Hall on Unearthing the Heirloom Mum Movement
The Thriving Farmer Podcast
English - August 08, 2023 12:00 - 1 hour - 137 MB - ★★★★★ - 283 ratingsBusiness Education regenerative business ecological farming michaelkilpatrick sustainable Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
What does it take to run a successful flower farm?
On this episode of the Thriving Farmer Podcast, we’re joined by Jessica Hall who is the Owner, Visionary, and Weeder-in-Chief at Harmony Harvest Farm. Located in the beautiful Shenandoah Valley of Virginia, her farm is known for pioneering nationwide direct-to-consumer bouquet shipping. With over 15 years in the industry, Jessica is driven by the belief that #FreshFlowersRule and everyone can live a better life through flowers.
Tune in today to hear all about the evolution of Harmony Harvest Farm and how they enhance their community and thrive as a result!
You’ll hear:
How Jessica discovered her calling to be a flower farmer 2:20 When Jessica knew she wanted to switch gears from weddings 13:06 About the Harmony Harvest Victory Garden and how it’s doing today 27:30 More about The Mum Project 49:55 How Jessica keeps track of all their inventory and production 58:44 How Harmony Harvest keeps their mother plants in their greenhouse 1:05:40 What gives their farm true business freedom 1:08:02 About the Guest:Jessica is the Owner, Visionary, and Weeder-in-Chief of Harmony Harvest Farm. Harmony Harvest Farm is known for pioneering nationwide direct-to-consumer bouquet shipping and its impressive collection of heirloom chrysanthemums. This year, Jessica and her team launched The Mum Project, a collaborative initiative to revitalize American agriculture through heirloom mums. With over 15 years in the industry, Jessica is driven by the belief that #FreshFlowersRule and everyone can live a better life through flowers.
Resources:Website - https://www.hhfshop.com/
Instagram - https://www.instagram.com/harmonyhrvst/
Facebook - https://www.facebook.com/harmonyhrvst
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