Episode 96: How to Get Better at Business Development, with Aaron Baer
The Thought Leadership Project
English - September 21, 2021 17:50 - 77.6 MB - ★★★★★ - 25 ratingsMarketing Business Management Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
We know business development is important. We know a book of business has many benefits. But…we often don’t know where to start. In this episode, Aaron Baer joins us to discuss the what, why, and how of business development for lawyers.
We know business development is important. We know a book of business has many benefits. But…we often don’t know where to start. In this episode, Aaron Baer joins us to discuss the what, why, and how of business development for lawyers. Topics addressed include:
- The benefits of business development
- Common impediments that stop lawyers from taking action
- Elements of an effective business development training program
Reading & Resources
Connect with Aaron on LinkedIn
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Hosts of The Thought Leadership Project
Jay Harrington
Tom Nixon
Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.
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