Industrial Entertainment: How to Create Buzz Around Manufacturing - Scott MacKenzie, Host of Industrial Talk

Manufacturing technology in 2022 is mind-blowing. Smart manufacturing, digital twins, artificial intelligence, fully autonomous systems, all kinds of high-tech hardware and software integrated together...and yet...there's still a very common misconception that manufacturing is dark, dirty and dangerous.

How do we change the face of advanced manufacturing and help parents and students see how amazing these careers are?

Industrial Entertainment.

Scott MacKenzie, host of Industrial Talk, is a manufacturing marketing guru who shares the secret to creating a positive buzz around manufacturing and Industry 4.0.

Industrial entertainment isn't just a great marketing tool to reach a next-gen workforce; it's also the way to reach new markets and customers. Find out all the details in this episode.

Also in this episode:

How manufacturers can replicate the marketing strategies of ESPN to reach new marketsHow small-to-midsize manufacturers can make Industry 4.0 technology useful in their operationsThe keys to marketing industrial careers to today's high school students

Episode page:
https://techedpodcast.com/industrial-entertainment/

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