Tao of Sports Ep. 284 – Jessica Smith (Assistant Director of Social Media Strategy, NCAA)
Tao of Sports Podcast
English - January 15, 2014 08:00 - 34 minutes - 24 MB - ★★★★★ - 30 ratingsSports Business information mlb mls nfl nhl professional sports whl athletics baseball Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Tao of Sports Ep. 283 - Leroy Denton (President, Ticket Return)
Jessica Smith is one of the best sports social media analysts who completely refrains from calling herself an expert and never trusts anyone who claims to be an expert. Smith talks about what really works and what doesn’t in social media, especially in the world of branding. Smith discusses strategies and tactics of ever evolving platforms such Facebook, Twitter and LinkedIn. Smith stresses the importance of school athletic departments to leverage their traditional media assets by telling their stories via social media. Twitter: @WarJessEagle
Website: http://socialnsport.wordpress.com/