Inside the Customer Mind: Jobs-to-be-Done Theory with Bob Moesta
The Gartner Talent Angle
English - April 03, 2018 17:06 - 48 minutes - 44.2 MB - ★★★★★ - 131 ratingsBusiness Health & Fitness engagement gartner leadership ceb humanresources management networks talent Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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What poses the greatest competitive threat to your local church? Conventional wisdom would say other churches, but Bob Moesta, Co-author of The Jobs-to-be-Done Handbook, argues that the largest competitive threat to formalized religion might actually be…Crossfit.
Bob Moesta, President and CEO of the Rewired Group and Co-Architect of “Jobs-to-be-Done” theory, joins the CEB Talent Angle to discuss how he helps companies grow by fundamentally understanding how customers shop and why they buy. By adopting the “Jobs-to-be-Done” mindset, Bob believes that business leaders can create innovators across the enterprise and teach them how to turn struggling moments into opportunities for innovation.