How to Change Anyone’s Mind with Jonah Berger
The Gartner Talent Angle
English - December 08, 2020 10:30 - 44 minutes - 61.8 MB - ★★★★★ - 131 ratingsBusiness Health & Fitness engagement gartner ceb humanresources leadership management networks talent Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: SPOTLIGHT: The Good Jobs Strategy with Zeynep Ton
In this episode of the Talent Angle, author Jonah Berger discusses his book, The Catalyst, and offers an approach to changing people’s minds. He argues that we are in an era of entrenched beliefs, so convincing others or pushing them in a direction has become ineffective. Instead, one should identify the key factors that cause resistance and overcome them by eliminating obstacles, reducing friction, and removing roadblocks. Berger identifies the five key barriers that inhibit change and explains how to reduce them based on his research and underlying psychology behind each barrier.