The Takeaway's Branded Justice Society of America

The Takeaway: Unscripted

English - October 20, 2022 15:39 - 1 hour - 69.8 MB - ★★★★★ - 5 ratings
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Previous Episode: The Takeaway Battle Royal: Relevance vs. Differentiation

Next Episode: The Takeaway Tackles Madison Avenue's Complexed Reputation

Takeaway hosts Chike and Harrison riff on Walmart's latest venture into the Metaverse, the power of OOH, and the latest QSR beef (pun intended). Before discussing how institutional distrust has heightened expectations for brands today.

Coined the Branded Justice Society of America. The Takeaway unpacks the growing demand for brands to step in and improve societal issues. The challenges that come with living up to that expectation during economic hardships. And how marketers can strike the balance between profit and purpose.

Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.