The Takeaway Battle Royal: Relevance vs. Differentiation

The Takeaway: Unscripted

English - September 20, 2022 16:39 - 46 minutes - 42.5 MB - ★★★★★ - 5 ratings
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Chike and Harrison give their unsolicited opinions on some recent brand acts from PacSun, Patrón, and Adidas. Before diving into two titans of effectiveness: relevance and differentiation. Can a piece of creative, a holistic campaign, or an entire company do both in today's marketing landscape? And if so, how can your brand's DNA, position in the category, and media approach help you balance the two successfully?

Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.