The Smart Passive Income Online Business and Blogging Podcast
893 episodes - English - Latest episode: 7 days ago - ★★★★★ - 3.3K ratingsPat Flynn from The Smart Passive Income Blog reveals all of his online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business or blog. Discover how you can create multiple passive income streams that work for you so that you can have the time and freedom to do what you love, whether it's traveling the world, or just living comfortably at home. Since 2008, he's been supporting his family with his many online businesses, and he's been openly sharing his wins, his losses, and all the lessons in between with the community of energetic but humble entrepreneurs who follow him. Self-proclaimed "crash test dummy of online business", you'll learn about building authority online, email marketing, building a team and outsourcing, content marketing, podcasting, search engine optimization, niche sites, social media strategies, how to get more traffic, creating online courses, affiliate marketing, and productivity tips so that you create something amazing without burning yourself out. It's a mix of interviews, special co-hosts and solo shows from Pat you're not going to want to miss. Hit subscribe, and get ready to change your life.
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Episodes
SPI 679: Becoming a Family First Entrepreneur with Steve Chou
May 10, 2023 07:00 - 40 minutes - 37.2 MB#679 There's a way to conceptualize your work-life balance as a stove with four burners: family, friends, health, and work. To succeed at any one thing, you have to turn off at least one of the other burners. If you want to excel at something, you have to turn off two. With that in mind, what is the best way to build a business without losing your health and relationships? My friend Steve Chou of MyWifeQuitHerJob.com is back on the show to share his powerful message and strategies w...
SPI 678: Buddha Board
May 05, 2023 07:00 - 10 minutes - 9.87 MB#678 Today's episode is about as Zen as I ever get here on the show. You see, I was trying out my daughter's Buddha Board—a drawing surface meant to promote mindfulness—and it taught me a very important lesson. Nowadays, many of us are more preoccupied with capturing the moment than we are with living it. That's where the Buddha Board comes in as a way to create and watch your work fade away into nothingness a few minutes later. I'll read you some funny Amazon reviews highlighting j...
SPI 677: How Gesche Haas Accidentally Created the Best Community
May 03, 2023 07:00 - 35 minutes - 32.3 MB#677 Bringing people together and fostering uplifting relationships is one of the most valuable services you can offer. That's why, at SPI, we're all-in on creating powerful online community experiences and sharing what we discover along the way. Today's chat with Gesche Haas of Dreamers & Doers is an incredible learning opportunity for all of us running membership sites. Her award-winning community has been going strong for nearly a decade, supporting women entrepreneurs and leader...
SPI 676: Why This Had to End
April 28, 2023 07:00 - 12 minutes - 11.3 MB#676 There's something I need to tell you. With over one thousand two hundred episodes published since 2014, AskPat is no more. That's right. I'm ending a podcast that has amassed tens of millions of downloads and has brought in hundreds of thousands of dollars in sponsorship earnings. In this session, I want to walk you through this important decision and why I had to let go of a show I love. You'll hear me get nostalgic, but I also share the lessons learned along the way. Publishi...
SPI 675: The Two Teachers That Became Millionaires — An Update!
April 26, 2023 07:00 - 59 minutes - 54.6 MB#675 Over thirteen years in, the most downloaded episode of this podcast is not one featuring famous guests like Tim Ferris, Gary Vaynerchuk, Amy Porterfield, or Ramit Sethi. It's actually episode 122 with Shane and Jocelyn Sams! Their journey from traditional jobs to starting million-dollar businesses is incredible! It's seriously one of the most fun and inspiring chats I've ever had, so be sure to listen in on that session if you haven't already. Today, Shane and Jocelyn and back ...
SPI 674: Tools I'm Using Right Now
April 21, 2023 07:00 - 15 minutes - 14 MB#674 You're such a tool—is what I say to the tools I use because that's what they are! In this session, I share the next-generation software and services that impact how I work right now. These are the latest additions to my arsenal, and I've been blown away by how good they are! mymind, for example, is like an AI-powered Pinterest board for your brain. It allows me to collect notes, thoughts, articles, images, and so on, all in one place. Behind the scenes, mymind is sorting throug...
SPI 673: Charles Cornell—YouTuber to Course Creator
April 19, 2023 07:00 - 47 minutes - 43.4 MB#673 Some creators get millions of views on platforms like TikTok, YouTube Shorts, and Instagram Reels. That's incredible! But here's the thing—many of them aren't generating any income. Not a dime! That's the situation that today's guest found himself in when he went from fifty-two subscribers to a six-figure following in a matter of days. He went on to create viral video after viral video, barely making any money. That is, until he pulled off an incredible transition to long-form ...
SPI 672: The 3-Second Rule
April 14, 2023 07:00 - 11 minutes - 10.5 MB#672 There is a big difference between building an audience and building a community. You see, as creators, we can do a lot more than just share our knowledge. When we leverage the full potential of our platforms, we create a sense of belonging for our followers. This is key not because community is like insurance for our businesses but because, now more than ever, people are starved for connection! And I'm not just talking the talk. I'm happy to announce that at Deep Pocket Monster...
SPI 671: The First Female Firefighter & the Power of a Story with Shelli Varela
April 12, 2023 07:00 - 45 minutes - 41.3 MB#671 This may come as a surprise, but your story has nothing to do with you. You see, when people hear about your journey, they actually feel the possibilities in their own life. When you share vulnerably, your story becomes a vehicle of hope for the listener! That's why storytelling is one of the most powerful skills you can develop as an entrepreneur. But don't take my word for it—listen in on my conversation with Shelli Varela to experience it firsthand. Today, she shares her ins...
SPI 670: How to Win Big in a Recession—Roundtable with Jason Feifer and Matt Gartland
April 07, 2023 07:00 - 58 minutes - 53.2 MB#670 Many people now face the same reality I encountered during the 2008 recession. Freshly laid off from a dream architecture job, I realized that building a business would be my only shot at taking control of my future! You see, times of great disruption are a chance for new ideas to come to the fore. That's precisely the topic of today's roundtable chat with Entrepreneur editor-in-chief Jason Feifer and SPI CEO Matt Gartland. Together we tackle everything from taking initial step...
SPI 669: Antonio Centeno on Mastermind Groups
April 05, 2023 07:00 - 43 minutes - 39.4 MB#669 If you're trying to expand your knowledge and build business relationships, starting a mastermind is the way to go! But what specific setup can attract the top players in your niche to your group? That's the topic of today's talk with Antonio Centeno of Real Men Real Style. Antonio shares his game-changing mastermind method that brings high-profile members together and builds business relationships like crazy. This is a unique approach because, first of all, it comes with an ei...
SPI 668: My ChatGPT Story
March 31, 2023 07:00 - 12 minutes - 11.5 MB#668 I'm always cautious about where I invest my attention. As such, I'm never an early adopter when new trends or tools pop up. And that's been the case with AI tools like ChatGPT as well. That said, I've conducted some interesting experiments over the last few days. You'll hear all about it in this session, so tune in because the results are impressive! I have to credit my friend Rick Mulready for sharing his ChatGPT hacks with me. You see, only when I started using the right prom...
SPI 667: The State of the Creator Economy
March 29, 2023 07:00 - 45 minutes - 41.7 MB#667 If you want to stand out online, going the extra mile matters. Even in a crowded space, very few creators have the capacity and know-how to fully serve the niche. The extra mile is never saturated! But, with limited time and financial resources, what aspects of content creation should you become exceptional at? What are the best investments you can make, and which free tools will best grow your audience? Those are the topics of today's conversation with the incredible Roberto B...
SPI 666: This Super Bowl Ad Got Me Good
March 24, 2023 07:00 - 11 minutes - 10.9 MB#666 One thing is clear—lazy content creation won't get you anywhere online today! So how do you grab attention and get audiences to focus? One way to do it is through pattern interrupts. If you don't know what I'm talking about, maybe you've seen this technique in action during the Super Bowl commercials. In fact, a clever Tubi ad spot had me and thousands of other people scrambling in just fifteen seconds. Listen in on today's episode for my reaction! But you don't have to resort ...
SPI 665: How to Measure Your Marketing and Make More Money with Chris Mercer
March 22, 2023 07:00 - 44 minutes - 41 MB#665 The best part about online marketing is that it is fast. Most of the time, you'll either see results right away or not at all. But if your offer isn't working, how do you adjust it for optimal outcomes? With the right data and measurements, the answer is simple! In today's episode, I'm joined by Chris Mercer of MeasurementMarketing.io. Chris helps businesses figure out what's working and what isn't and stops them from committing "random acts of marketing" that never deliver. Bu...
SPI 664: The Disaster Grind
March 17, 2023 07:00 - 11 minutes - 10.4 MB#664 You have to be a disaster before you become the master. I heard this from John Lee Dumas a while ago, but it really helped me get through February this year. You see, starting to write my upcoming book has been a massive grind. This is my first time going down the traditional publishing route, so it feels like a huge deal. I shared both my excitement and my worries with you in episode 624. If you haven't already, check that session out to find out more! Of course, I already wro...
SPI 663: How to Actually Win with Email Marketing with Jason Resnick
March 15, 2023 07:00 - 42 minutes - 38.6 MB#663 Email marketing is by far the number one way businesses are growing their revenue. It's also much more straightforward than we've been led to believe. So why are many entrepreneurs reluctant to get started? We often overcomplicate things, but Jason Resnick of NurtureKit.co joins me in this episode to share the simple email tactics that get amazing results. At the core of his method is a vital attitude shift from broadcasting to communication. Some of Jason's clients have even d...
SPI 662: She Caught Me, Then Told Me This
March 10, 2023 08:00 - 12 minutes - 11 MB#662 I didn't think anyone would discover my little trick, but one of our Unstuck newsletter subscribers from Australia totally caught me! She reached out with incredible feedback that I have to share with you. Suffice it to say the tools in my book Superfans are still serving businesses everywhere. In fact, my subscriber's message was all about how one simple tactic doubled her Patreon revenue in fifteen minutes! I wrote Superfans with this exact scenario in mind, focusing on strat...
SPI 661: Understanding The Greatness Mindset with Lewis Howes
March 08, 2023 08:00 - 48 minutes - 44.6 MB#661 What happens when you finally achieve your goals may surprise you. You see, many people who chase "success" find both the journey and the destination unfulfilling. But what if, instead of success, you aimed for greatness? This is the focus of my incredibly powerful conversation with my good friend, Lewis Howes. As many of you know, Lewis hosts The School of Greatness. With over 500 million downloads, his podcast is one of the most popular out there! Lewis joins me for a game-ch...
SPI 660: RPGs (It’s Not What You Think)
March 03, 2023 08:00 - 12 minutes - 11.2 MB#660 Today I share an unusual tool for audience growth and engagement that you can have a lot of fun with! RPGs—ridiculous public goals—are something that I've noticed a few creators use. I've even leveraged this tactic myself at times, but never intentionally. That said, now that I'm coining the term, this is something I intend to explore in a lot more depth. RPGs are a powerful way to keep your viewers, listeners, and readers coming back for more. But what exactly does a "ridiculo...
SPI 659: The Perfect Funnel for Community Growth with Liz Faircloth and Andresa Guidelli
March 01, 2023 08:00 - 40 minutes - 37.1 MB#659 Today's guests have built something absolutely incredible. They run a community of over fourteen thousand members and generate passive income from in-person meetups. That's right—their event system is fully automated! The key to all this is an exquisitely designed funnel and the podcast that started their inspiring journey. Liz Faircloth and Andresa Guidelli help women in real estate achieve financial freedom. Their brand, The Real Estate InvestHER, has seen massive growth in t...
SPI 658: I Got Hacked.
February 24, 2023 08:00 - 9 minutes - 9.11 MB#658 This is not good. Not good at all. I was at the dentist's when my phone started blowing up with messages from my team and audience that Deep Pocket Monster had been hacked. If you're following my updates, you know that my Pokémon YouTube channel has grown to 480K subscribers. But building a large audience online doesn't just attract sponsors and new opportunities. Of course, you also become a target for bad actors looking to make a buck. That's why protecting yourself, your tea...
SPI 657: How to Leave Your Job and Start a Business with Amy Porterfield
February 22, 2023 08:00 - 45 minutes - 41.8 MB#657 Greg has had it with his nine-to-five job! He wants to be his own boss. He wants more free time with his superstar wife, Anna Kendrick. So what is the step-by-step process Greg can use to start his own business? If you're not too confused, listen in on this episode to get exactly that! Today, Amy Porterfield is on the show for one of our wildest chats. Two Weeks Notice, her first book, shares the blueprint for going from "stuck" to making strides toward your dreams. We have a l...
SPI 656: Tomorrow I Fly.
February 17, 2023 08:00 - 12 minutes - 11.3 MB#656 In Hawaii, I am not who you think I am. When my flight lands tomorrow, I become someone else for the first time. What am I talking about? If you've followed my updates over the last two years, you know that my Pokémon YouTube channel has grown like crazy. In fact, with less overhead, Deep Pocket Monster is now more profitable than SPI. What?! So, at the Hawaii Pop Con, I'll be speaking as Pat Flynn from Deep Pocket Monster for the first time! Of course, none of this would be po...
SPI 655: How to Build Stories That Sell Big with Dr. J.J. Peterson
February 15, 2023 08:00 - 44 minutes - 40.4 MB#655 How much is a good story worth? In marketing, it's priceless. It can make the difference between no sales and more sales than you can handle. But how do you tell the right story? How do you find the exact formula that can take your brand to the next level? This is the focus of today's conversation with Dr. J.J. Peterson of StoryBrand and the Marketing Made Simple podcast. You hear me talk about Building a StoryBrand by Donald Miller all the time. It's one of the books that are ...
SPI 654: How to Use the Sneak Attack Method for Podcast Growth with Gillian Tietz
February 10, 2023 08:00 - 22 minutes - 20.6 MB#654 None of us start out with an army of superfans. In fact, even getting people to give our content a chance on social media is a challenge in the beginning. In this Teaching Friday episode, Gillian Tietz of the Sober Powered and The Grind podcasts explains why and gives us the tactics that actually make a difference! When I have members of SPI Pro take over the show to share their expertise, I know the content will be insanely valuable. This session is a perfect example of that! ...
SPI 653: She Retired Her Husband on Podcasting—Sophie Walker and the Journey of Australian Birth Stories
February 08, 2023 08:00 - 39 minutes - 36.2 MB#653 Starting from nothing and working hard to build a business is relatable. But what happens when you finally "make it?" My returning guest, Sophie Walker of the Australian Birth Stories podcast, is the perfect example of someone who has built a brand from scratch and turned it into a vast empire. We last spoke in episode 432. Her show has since amassed over ten million downloads, and sponsors are lining up to support her work! She was one of our star students in Power-Up Podcasti...
SPI 652: I Am Not Gary.
February 03, 2023 08:00 - 8 minutes - 7.33 MBWe all fall into the trap of comparing ourselves to other entrepreneurs. But without a behind-the-scenes look, we often lack critical information that would change the whole equation. Especially if all we have to go by is someone's online presence. Back in 2019, I got an inside look at Gary Vaynerchuk's operation that was a total perspective shift. I've already had Gary on the show, but visiting his offices in New York helped me understand why I could never be as active as him on so...
SPI 651: Top Lessons from Interviewing Billionaires with Jess Larsen
February 01, 2023 08:00 - 36 minutes - 33.6 MB#651 Connecting with your audience through podcasting can be a game-changing strategy for any brand. As you know, we're already helping many entrepreneurs take advantage of this opportunity. But what is the other, less often talked about, benefit of creating a show in your niche? This episode with Jess Larsen is mandatory listening for any podcaster. You see, Jess credits the interviews he's hosted on Innovation and Leadership with everyone from non-profit organizers to billionaires...
SPI 650: Network Effect.
January 27, 2023 08:00 - 12 minutes - 11.6 MB#650 Wednesday's chat with Selena Soo for episode 649 was a great reminder of the importance of building business relationships. But there is actually a different kind of networking that can solve our audience growth and monetization woes. The thing is, this strategy is not right for everyone. In fact, I've had multiple offers come my way over the years to take advantage of this, and I've always turned them down. So what am I talking about? In this episode, I want us to look at the ...
SPI 649: Becoming a Super Connector with Selena Soo
January 25, 2023 08:00 - 38 minutes - 35.2 MB#649 The entrepreneurial journey can be a lonely one if we don't take the time to nurture supportive connections. But how do we build a business network to help us reach and impact millions of people in our niche? This is the topic of today's chat with Selena Soo. Through her signature publicity and marketing approach, Selena helps her clients build powerful relationships and become industry leaders. Our conversation is a deep dive into the best strategies for leveling up your brand...
SPI 648: Tiny Thunder.
January 20, 2023 08:00 - 12 minutes - 11.4 MB#648 Just-in-time learning—only acquiring new information when needed for the job at hand—has been hugely beneficial for me! To help you set the tone for 2023, I'd like to talk about two impactful books that have helped me level up my skill set at pivotal moments in my journey. Tiny Thunder by Sue Rice has yet to take off, but it comes highly recommended by my mentor James Schramko. This is a fascinating book about the kind of marketing that stops people in their tracks by leveragin...
SPI 647: Budgeting & Investing for Business Owners with Jamila Souffrant
January 18, 2023 08:00 - 41 minutes - 38 MB#647 Budgeting is a scary word for a lot of people. We're so used to instant gratification now that putting off the lifestyle we want feels like an impossible task. But this kind of spending leads many into debt. So what steps can finally set us up for financial freedom? Today's guest, Jamila Souffrant of Journey To Launch, is one of the top personal finance thought leaders out there. Through her incredible podcast, she provides listeners with tools and resources to skyrocket their ...
SPI 646: The Computer Story.
January 13, 2023 08:00 - 16 minutes - 14.9 MB#646 All I wanted to do over the holidays was to play video games with my son. It's our tradition. But how I reluctantly ended up paying a stranger $125 to spend hours in his home with an overstimulated cat purring at me is just crazy. This bizarre series of events all started with a PC that broke down on me. But when I reached out to John, the computer repairman, on Yelp is when things started to get downright weird. You'll have to listen to today's episode to find out exactly what...
SPI 645: How and When to Hire Help—The Ultimate Guide with Kelly Roach
January 11, 2023 08:00 - 44 minutes - 40.7 MB# 645 If your answer is yes to the question I'm about to ask, you have to promise to listen in on this entire episode. I guarantee this conversation with Kelly Roach will absolutely rock your world! So, have you ever considered building a team to help you in your entrepreneurial endeavors? Imagine your brand running in a way that even if you had to stop working, you would still be able to serve your audience. Today's guest will provide the blueprint for hiring the dream team that wi...
SPI 644: Permission, Please.
January 06, 2023 08:00 - 11 minutes - 10.7 MB#644 What are your goals for 2023? It's well known that New Year's resolutions tend to fall by the wayside at the first hint of adversity. But is there anything we can do to make our new habits stick? In this episode, I want to share a mindset shift that has changed how I set and achieve my goals. This is something that's very effective because it addresses the perfectionism holding many of us back. What I'm talking about is giving ourselves permission to make mistakes along the way...
SPI 643: Marketing in 2023—What Should We Focus On with Eric Siu
January 04, 2023 08:00 - 39 minutes - 36.3 MB#643 My value-packed chat with Eric Siu of the Marketing School podcast is the perfect way to kick off the year. With tips for the top five social platforms, podcasting, community, and high-ticket offerings, we cover all the bases and share our business growth blueprint for 2023. As host of a mastermind that convenes one hundred of the world's top marketers, Eric is in a perfect position to understand and teach the best strategies for organic reach and discoverability. So what are t...
SPI 642: Grateful New Year. Now Stop!
December 30, 2022 08:00 - 13 minutes - 12.5 MB#642 For this final episode of 2022, I want us to look back and go through a Start, Stop, Continue exercise. With the results of my TikTok challenge still fresh in my mind, I especially want to focus on the Stop part. We might share the same goal going into 2023. As I'm entering my 40s, I just want to stop wasting the time that I have. The end of the year is the perfect moment for us to take inventory and set up new systems to move us toward our goals. But it's also important to ack...
SPI 641: Next-Level Audience Growth with Virtual Summits
December 28, 2022 08:00 - 40 minutes - 37.3 MB#641 Virtual summits are shaping up to be a game-changer for our 2023 marketing efforts! Listen in on this episode because I loop you in on a strategy that can take your business to the next level, even if you're just starting out. You see, large audiences and niche authority are no longer the requirements for big online events. In fact, hosting a summit is a great way to generate a snowball effect around your brand and bring in your first wave of superfans! To share exactly how you...
SPI 640: My Tik-Tok Challenge (Results)
December 23, 2022 08:00 - 13 minutes - 12.6 MB#640 When you consume TikTok, it consumes you. Feel free to quote me on this. If you've been keeping up with my Friday updates, you know about my 30-day TikTok challenge. So what are the final results? Long story short, I'm not doing TikTok anymore. One obvious reason is that none of my videos took off during these thirty days. But there's an even bigger reason behind my decision. That's actually the most valuable lesson to come out of this experiment. You see, it's not that TikTok ...
SPI 639: How Passive Is a Physical Product Business (REALLY) With Jeff Sheldon
December 21, 2022 08:00 - 37 minutes - 34.3 MB#639 Having your audience along for the ride as you create digital products to serve them is an incredible tool that increases engagement and connection. But is it wise to use this same strategy for physical products? With knockoffs being a massive concern, is it safe to use open platforms like Kickstarter to fund and launch your best ideas? Those are some of the questions I explore with my returning guest, Jeff Sheldon. He is the founder of Ugmonk, a design studio focused on impecc...
SPI 638: Are YouTube Shorts Helping or Hurting Your Channel?
December 16, 2022 08:00 - 14 minutes - 12.9 MB#638 We need to talk about Shorts. They're like pants, but halfway—just kidding! I'm, of course, referring to YouTube's somewhat confusing answer to the growing popularity of TikTok. When platforms launch new formats, posts that take advantage of them typically see a nice algorithm boost. That's an opportunity I jumped on with Deep Pocket Monster, my Pokémon channel. So what were the results? Well, it's complicated. You see, some of my Shorts amassed over 15 million views. But, if y...
SPI 637: Becoming an Efficient Entrepreneur with Jason Feifer from Entrepreneur Magazine
December 14, 2022 08:00 - 49 minutes - 45.3 MB#637 You want to clear up your schedule before starting work on the big project you're passionate about, right? Here's the thing. It's not going to happen. If you perceive time as a barrier, you will never get started. So how do we create more time when our calendars are full? How do we stop procrastinating and progress toward our goals today? If anyone can answer those questions for us, it's the guest joining me today. Jason Feifer is the editor-in-chief of Entrepreneur magazine. H...
SPI 636: The Video I Deleted the Moment I Published It
December 09, 2022 08:00 - 13 minutes - 12.1 MB#636 My 30-day TikTok challenge isn't going great. In fact, my numbers so far are pretty abysmal. Even so, I just decided to delete a video that really had the potential to go viral (in more ways than one). You'll have to listen in on today's episode to find out what was in the video, though. Let's just say that podcasting can get nasty sometimes! But what I want to talk about is much more important than this one post I knew was a mistake the second I uploaded it. You see, being hon...
SPI 635: Hiring a Team, Building to Sell, and YouTube in 2023 with Sean Cannell
December 07, 2022 08:00 - 44 minutes - 40.8 MB#635 Could you sell your business? You might not want to, but here's the thing. If your company can be sold, it means you're running it with the best systems in place for maximum growth and time off! I'm excited to have Sean Cannell of Think Media back on the show. He's been a guest on episode 328, where he shared the strategies that led to his success on YouTube. Today, we get into the updated tactics creators need to be aware of going into 2023. He has also transitioned his person...
SPI 634: Different Is Better than Better
December 02, 2022 08:00 - 11 minutes - 10.2 MB#634 What do you do when just making things better is not the answer anymore? You see, our courses at SPI have helped thousands of people find success. And now, through our communities, we're supporting more people than ever on their business journeys. Still, we knew we could do more. The thing is, making things "better" wasn't the answer for us. We had to try something different! That's where our All-Access Pass comes in. This community-powered education experience is the ultimate ...
SPI 633: Our BIGGEST Announcement Yet
November 30, 2022 08:00 - 24 minutes - 22.8 MB#633 This is massive. In fact, it is likely the biggest announcement we've ever made at SPI. You see, this launch might completely change your online education journey. Today I'm introducing you to our exciting new All-Access Pass! This community-powered education experience is the ultimate way to learn from every single one of our courses at your own pace while connecting with fellow entrepreneurs on the same path. We have a slew of incredible courses that thousands of people have ...
SPI 632: The Truth about Short Attention Spans
November 25, 2022 08:00 - 11 minutes - 10.7 MB#632 There's a huge problem that we have to figure out. If we don't, the time and money we spend creating content will be wasted. So what am I talking about? In this episode, I'm sharing my thoughts on the pandemic of short attention spans. I'm talking about how and why our audiences have become accustomed to TikTok, Reels, and Shorts type of content. Even if we never use these platforms, the time we have at our disposal to capture someone's attention is now shorter than ever. We re...
SPI 631: Brand Deals & Sponsorships for Every Creator with Justin Moore
November 23, 2022 08:00 - 40 minutes - 37.1 MB#631 How do you craft an irresistible pitch for potential sponsors? The biggest insight is that you should make your pitch them-focused instead of you-focused. Many creators start out with the exact opposite approach. They overemphasize how great their YouTube channel, podcast, or blog is and talk too little about how their content aligns with a brand's marketing objectives. My guest today, Justin Moore, is the founder of Creator Wizard. He has helped hundreds of people learn how to...
SPI 630: I Challenge YOU...
November 18, 2022 08:00 - 9 minutes - 8.72 MB#630 Are you leveraging challenges to scale your business? And no, I'm not just talking about challenging yourself. What I'm talking about today is supercharging your brand by creating irresistible challenges for your audience. I want to give you a sneak peek at what we're working on at SPI with our 100 Emails Challenge. This is how we've shared free step-by-step instructions with over ten thousand entrepreneurs to help them go from zero to one hundred email subscribers in three day...