Insight Unpacked S1E1 | Why Does Your Brand Need to Exist?
The Insightful Leader
English - August 15, 2022 10:46 - 22 minutes - 31.3 MB - ★★★★★ - 51 ratingsCourses Education Business mba northwestern advice business careers leadership management Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Ask Insight | How Can Entrepreneurs Develop a Stellar Sales Pitch?
Next Episode: Insight Unpacked S1E2 | What Should You Name Your Brand?
In episode 1 of our 5-episode series, “Extraordinary Brands and How to Build Them,” we reveal the key questions you should answer before you start to craft your brand. Because if you can’t articulate your brand’s value to yourself, you won’t stand a chance of convincing customers.
On this episode, Kellogg professors Tim Calkins and Alice Tybout discuss brand purpose, point of difference, and the McDonald’s McLean burger.
Visit the episode page for supplementary materials.