EP06 (P2) | Closing The Gap - Joan Carrera López, AC Milan

That Sports Merch Podcast

English - December 28, 2022 06:00 - 29 minutes - 20.4 MB - ★★★★★ - 3 ratings
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Previous Episode: EP05 | Launching In Vegas? It's Wild! - Whitney Bansin, The Wild Collective

Next Episode: EP07 | Fighting Adversity - Sam Swanton, Wigan Athletic FC

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Part 2 of our interview with Joan Carrera López of AC Milan. Joan chats to That Sports Merch Podcast about the wider strategy around AC's brand licensing. We hear how new licensing opportunities are established and how full Joan's email inbox is! We round off the episode discussing how pop-up stores and clever brand positioning has driven growth and awareness for the AC Milan brand, and how Joan ans his team have tapped into knowledge from other European Clubs and other sports to widen their knowledge and understanding. We also get to hear of a very prestigious shortlisting honour that Joan has just received.Support the showFollow us on socials:-Twitter - @sportsmerchpodInstagram - @sportsmerchpodFacebook - @sportsmerchpodOr join our LinkedIn community by following our ThatSportsMerchPodcast page.Host: Lee HydeCo-Host: Matt HudsonLearn more about your ad choices. Visit megaphone.fm/adchoices

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Host: Lee Hyde
Co-Host: Matt Hudson