EP07 | Fighting Adversity - Sam Swanton, Wigan Athletic FC
That Sports Merch Podcast
English - February 02, 2023 16:00 - 48 minutes - 33.6 MB - ★★★★★ - 3 ratingsSports Business sport sports business merchandise merch merchandising retail licensing professional Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: EP06 (P1) | Closing The Gap - Joan Carrera López, AC Milan
TSMP chats to Sam Swanton, Head of Retail at Wigan Athletic FC. We hear how Sam has been battling against some of the toughest conditions - a global pandemic AND the club falling into administration at the same time!Sam's retail business was changed overnight - with the team finding out at the same time as the general public, on Sky TV. The challenge for Sam and his team was to then become self-sufficient. Innovative leadership battling through some dark times saw Sam navigate the challenges and maintain the only revenue stream for the football club - ensuring the first team could have some kit, and the club kept breathing.You think it was tough operating a football club through the pandemic, try this...Support the showFollow us on socials:-Twitter - @sportsmerchpodInstagram - @sportsmerchpodFacebook - @sportsmerchpodOr join our LinkedIn community by following our ThatSportsMerchPodcast page.Host: Lee HydeCo-Host: Matt HudsonLearn more about your ad choices. Visit megaphone.fm/adchoices
Join our LinkedIn community by following our ThatSportsMerchPodcast page.
Host: Lee Hyde
Co-Host: Matt Hudson