That's How it All Began
12 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 4 ratingsYou know every single one of these business people and the brands they built.
But do you REALLY know how they got their start?
Do you know what their first sale was or where that genius marketing campaign
came from?
Our bet is you don't.
Welcome to: That's How it All Began.
Every Friday, our storyteller and host Andrew Davis, uncovers the tales behind some of the biggest names in business.
The catch: you won't know who the business legend is until the last thirty seconds. (But you can start guessing from the very beginning.)
So, want to know which billionaire entrepreneur started their career selling garbage bags?
Or the businesswoman who sold fax machines door-to-door before she had enough money to launch her startup? (Today, she's one of the most powerful women in business.)
Can you guess who built a billion-dollar retail empire only after quitting their job selling copy machines?
Or which husband and wife team sold $60 necklaces out of the back of their van before they foun...
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Episodes
The Long Layover & The Power of Video
July 21, 2022 04:05 - 9 minutes - 8.66 MBIt’s the morning… and you’re standing in front of a mirror… dressing for work… You button up your shirt, straighten your tie, or fasten your earrings. Then, with a sly grin, you pull on your comfy pants… sweats, yoga pants… or for some brave souls… just boxers. Then, you wander down the hall, enter your office, and settle down at your computer. It’s time for another video conference marathon… While it might feel like these video meetings are taking over your life…we’re all wondering… ...
Inspiration Everywhere
June 16, 2022 04:00 - 10 minutes - 10.2 MBWhen was the last time you became inspired? Truly inspired with ideas that could make a real impact on your work? The right strike of inspiration can increase your sales, improve your team dynamics, and solve a problem that has been plaguing your company for far too long. Inspiration is magic… but… it can be hard to harness. You can’t just sit down and become inspired. It takes the right combination of attitude and preparation to grab hold of the idea before it slips your grasp fore...
Find Your Voice
May 19, 2022 04:00 - 11 minutes - 11 MBNicole Kidman once sat down next to me while I was waiting at the airport. We were in the Admiral’s Lounge in the crowded terminal when she asked to use the outlet located under my seat. I looked up from my reading and my eyes almost bugged out of my head. She was politely looking over at me… waiting for my reply. After a few speechless moments, I eventually found my voice to say yes. For salespeople, finding your voice can often be a struggle. Sure, you might not suddenly be faced w...
Rags to Riches (Literally.)
April 19, 2022 04:00 - 12 minutes - 12 MBHave you ever overpromised just to close a deal? Or, has a client ever asked you to compromise on your vision? You know… change a detail here or there? Were the changes you promised so large that… suddenly… it felt like your product wasn’t even yours anymore? Salespeople everywhere are constantly being asked to conform to the world around them. So, let me ask you… Are you in danger of losing what makes your product – and your company – special? Are you in danger of losing your sense of...
Take Your Shot
March 17, 2022 04:00 - 12 minutes - 11 MBIt was the 1998 NBA finals. The Chicago Bulls were down by one point. And there were just 16 seconds left on the clock. A Utah Jazz player had the ball when it was suddenly stripped away… by none other than Michael Jordan. MJ advanced down the court, faced an opponent, dribbled right, cut left... Then, he saw his moment… and he took it. The crowd held its breath… the ball - the last shot ever taken by Jordan - soared through the air and into the net… to clinch the win. The Chicago B...
What’s your secret?
February 22, 2022 05:00 - 15 minutes - 13.9 MBWhat makes your product or service different? How do you stand out from the competition? It's the answer to those deceivingly simple questions that can help you close more deals faster, more often, and with fewer objections. Here's the thing: I'm willing to bet what you THINK makes your product or service different is overly complicated, convoluted, and mired down in mumbo-jumbo your prospects don't understand…. (or worse yet, addresses things they don't care about.) This is why I'd like ...
What's your secret?
February 22, 2022 05:00 - 15 minutes - 13.9 MBWhat makes your product or service different? How do you stand out from the competition? It's the answer to those deceivingly simple questions that can help you close more deals faster, more often, and with fewer objections. Here's the thing: I'm willing to bet what you THINK makes your product or service different is overly complicated, convoluted, and mired down in mumbo-jumbo your prospects don't understand…. (or worse yet, addresses things they don't care about.) This is why I'd like ...
The Thief & The Rebound
January 20, 2022 05:00 - 14 minutes - 13.1 MBAny good salesperson knows how to handle OBJections. But where's the sales training to help us handle REJections? Sadly, we're going to hear 'no' far more than we're going to hear yes. And if you're a salesperson who truly cares about your clients and prospects, rejection can feel personal, like we’re being dumped. Sure, we logically know our prospect has decided to buy elsewhere, but that also means they chose to trust elsewhere… Now, some salespeople bounce right back. They pick up the...
The Copy Cat That Cares
December 16, 2021 11:07 - 13 minutes - 12.2 MBHow much do you care? Seriously. Because it's been my personal experience that the sales professionals who care are the ones I buy from. They're the ones who kill their quotas. So… today, I'm going to tell you the real story behind one of the biggest brands in the world… And why a man from Brooklyn cared so much, that he traveled across the country... … and then across the world … to change the course of retail history forever. I'm Andrew Davis… and This is How it All Began.
What do you actually sell?
November 18, 2021 05:00 - 13 minutes - 12.6 MBOnly one thing separates a great salesperson from a good one… it's not the hours they put in or how hard they hustle… It's not the number of calls they schedule or demos they deliver… It's not even how good they are at overcoming objections or how slick they are at positioning the competition… No… the difference between a good salesperson and a great one comes down to one simple thing: their passion for what they sell… Now, maybe you sell UV light curing glue used in clamshell packaging, o...
The Word No
October 25, 2021 04:00 - 13 minutes - 16.3 MBIn the business of sales, the word “yes” is a driving force. We seek it out over and over again. We want to hear “yes” from our account managers, “yes” from our suppliers, and -- most importantly -- “yes” from our prospects and customers. We read books with titles like “Getting to YES” and we obsess on ways to overcome any objections our prospects might have. “Yes” is success. It represents power and domination in your industry. Simply put, “yes” means one thing... more money. But ...
This is How it All Begins...
October 07, 2021 20:00 - 4 minutes - 3.84 MBYou know every single one of these business people and the brands they built. But do you REALLY know how they got their start? Do you know what their first sale was or where that genius marketing campaign came from? Our bet is you don't. Welcome to: That's How it All Began. Every Friday, our storyteller and host Andrew Davis, uncovers the tales behind some of the biggest names in business. The catch: you won't know who the business legend is until the last thirty seconds. (But you can st...