#15 As a Marketer, You Should Always Be Testing. w/ Frank Frausto

This week Jason Fishman speaks with Frank Frausto, Chief Marketing Officer of Beyond Enterprizes. Frank walks us through how he was able to Test, Optimize, and Scale his businesses.  

Frank Frausto is a Google veteran of over 14 years and has experienced first-hand the evolution of the world’s most recognizable startup from a private valuation of $18 billion in 2003 to today’s market capitalization of $740 billion. Currently, Frank serves on the Chief Digital Marketing Officer of Beyond Enterprizes, a strategic investment and advisory firm empowering blockchain investors, funds, startups and entrepreneurs to reach their goals.

Frank started at Google as an Account Manager back in 2003 when he was part of Google's first inside sales organization. As a founding member of the New Business Sales team, he partnered with some of Silicon Valley's top businesses, and acted as their digital marketing consultant, helping guide some of Google's most strategic clients to profitability.

Pursuing his passion for helping others find success, Frank became Google's lead sales trainer, where he coached Googlers in 12 different countries on product and sales knowledge. Currently, Frank serves as a digital marketing consultant and trainer for Google's channel partners. He designs, develops and delivers customized product and sales trainings for companies such as ReachLocal, AutoTrader, and YP.com, thus creating more effective digital sellers and account managers in their organizations.