Changes Happening in the LP Space With Amber Bradley

In this episode of Telaid Tech Connect, we’re speaking with Amber Bradley, owner of Calibration Group and host of TalkLP. Amber explores the changes occurring in the loss prevention space and how this is evolving the industry as a whole. Amber dives into the importance of safety in today’s environment and how LP teams are working to promote safe environments.  

 

IN THIS EPISODE:  

 

[2:52] What are some common themes or challenges that you’re hearing from LP professionals?  [4:40] What security technologies do you see coming to the forefront and impacting day-to-day business?   [7:35] What are the privacy concerns associated with facial recognition and other video technologies?  [10:15] Are LP leaders looking differently at technologies based on integration with other technologies versus siloed use cases?   [14:15] When other departments identify use cases for technologies that were traditional “LP technologies,” how does it impact LP leaders?  [17:00] – Is there any particular technology that you feel will have a big impact on how loss prevention teams are going about their day-to-day?  [24:50] What will LP/AP look like five years from now?  

 

KEY TAKEAWAYS:  

 

LP leaders are laser-focused on safety for customers and employees. In the midst of growing ORC, violence and active shooter incidents, LP has been tasked with really focusing on safety. As a result, these teams are identifying the technologies that can help them and exploring how these technologies integrate with their current ecosystem.   Retailers are looking for technologies that can help separate employees from conflict. One example is carts that automatically lock when pushed out of a back exit door. This stops the push-out incident and associated loss without involving an altercation between an employee and the thief. Another example is face-matching technology, which can identify an active shooter and alert the manager prior to them pulling out a gun in the store.   The life-saving applications for facial recognition technologies have made it a highly desired and important technology in retail. At times, legal pushes back due to privacy concerns, but in many cases, this is based on misinformation.   Technology vendors need to be prepared to work with others to harmonize technologies. LP leaders who are receiving alerts from multiple different systems working independently may quickly become overwhelmed. Users want dashboards and integrated technologies.  

 

LINKS MENTIONED

  

TalkLP News 

 

Calibration Group.com 

 

LinkedIn 

 

BIO: Amber Bradley 

 

Amber Bradley, the founder of Calibration Group, LLC, is a brand-positioning expert with extensive experience across multiple business disciplines, including marketing and public relations. Amber’s proven success in creating multi-tiered, strategic marketing and communication campaigns continues to yield unmatched results for solutions providers, as well as retail loss prevention and operations professionals. 

 

Amber is the owner and host of TalkLP which provides valuable content to loss prevention and asset protection professionals through unscripted interviews about all different types of topics. 

 

Amber also serves as Executive Director for the Restaurant Loss Prevention and Security Association (RLPSA) and is a contributing editor for the D&D Daily, a daily e-news outlet specializing in providing the most relevant news for retail loss prevention, safety, and security professionals.