Are ad agencies, PR firms and lobbyists destroying the climate? | Solitaire Townsend
TED Talks Daily (SD video)
English - February 23, 2022 15:48 - 76.9 MB Video - ★★★★ - 1.7K ratingsEducation Technology ted tedtalks ted talks inspiration creativity tech demo education Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
An unnoticed industry worth two trillion dollars a year is influencing almost every carbon emission. Sustainability solution seeker Solitaire Townsend calls this sector the "X industry" (where "X" stands for influence), and it includes professional services like advertising and PR firms, management consultancies, corporate law firms, lobbyists and more. In this eye-opening talk, she exposes the industry's massive but largely invisible influence on the environment -- and proposes ways they can use their creativity, inventiveness and knowledge to fix climate change instead of contributing to it.