Customer Obsession: Unlocking the Digital Experience Through Data and Simplification with TIAA's Jessica Austin Barker

820: Client-centricity is the key to delivering an excellent digital experience, and TIAA looks to take that a step further. In this episode, we’re joined by Jessica Austin Barker, Chief Digital and Client Experience Officer at TIAA where she explains how she is pivoting the culture of her team towards ‘customer obsession’ to deliver a ‘digital-first client experience’. Jessica shares her early career experience in customer experience and how it has informed her perspective in her current role. She talks about the art of designing products that simplify complexity for the customer, the critical role analytics plays in the client experience, and the future skills shaping talent development in Jessica's team. Jessica also describes the collaboration she engages in to leverage broader expertise, the metrics she uses to measure quantitative progress toward customer satisfaction, and the importance of retaining the empathy component to customer interactions. Finally, Jessica shares the trends she is seeing in customer experience and the key difference-makers she has noted across her career.

820: Client-centricity is the key to delivering an excellent digital experience, and TIAA looks to take that a step further. In this episode, we’re joined by Jessica Austin Barker, Chief Digital and Client Experience Officer at TIAA where she explains how she is pivoting the culture of her team towards ‘customer obsession’ to deliver a ‘digital-first client experience’. Jessica shares her early career experience in customer experience and how it has informed her perspective in her current role. She talks about the art of designing products that simplify complexity for the customer, the critical role analytics plays in the client experience, and the future skills shaping talent development in Jessica’s team. Jessica also describes the collaboration she engages in to leverage broader expertise, the metrics she uses to measure quantitative progress toward customer satisfaction, and the importance of retaining the empathy component to customer interactions. Finally, Jessica shares the trends she is seeing in customer experience and the key difference-makers she has noted across her career.

Also available on YouTube:

https://youtu.be/j4rUN_uwJnw

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This episode is sponsored by Cisco’s Panoptica.