Bruce Hoffmeister, Global Chief Information Officer of Marriott International

Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)

English - July 28, 2014 08:30 - 5 MB - ★★★★★ - 68 ratings
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Previous Episode: Angela Yochem, Global Chief Information Officer for BDP International

Next Episode: Rich Karlgaard, Publisher of Forbes Magazine

n this interview, Bruce Hoffmeister, Global CIO at Marriott International, discusses World Class IT principle four, IT and Business Partnerships, with Metis Strategy. Some of the topics discussed include:

Discussion on the unique paths taken by Bruce as a CIO, and the benefits of a financial background in a tech-oriented position
Marriot’s digital business, and the role of IT and its partnership with other departments to facilitate technologic development and to create the best guest experience
The opportunity, because of smart devices, to communicate with customers and connect with them at all points of their journey, and to allow guests to interact with the company in the ways that they want to
The future of loyalty programs for hotels, and the changing habits and desires of younger travelers, and the implication those changes have on hotel’s programming
Marriot’s structure of IT, and the benefits of having an outward-focused technology system that possesses a better understanding of the overall business
Eye on the Trends: An “invisible” technology system, in which technology is able to meet customers’ needs so well that it is almost invisible in its seamless and effortless execution