Ep. 78 - Dina ElSherif on Inventing a Home-Based Multimodal Facial Treatment

As Dr. Grant Stevens so famously reminds us, The Technology of Beauty features the movers and shakers of the beauty business. And today is certainly no exception. For while you could be forgiven for being unfamiliar with today's guest, you'll surely be hearing more from Dina ElSherif and her brand-new company, Trufacial.

Because this entire episode is devoted to discussion of a single device that could very well turn an entire category of service-based aesthetics into an at-home option for self-care. And it's also… fun?

With a microdermabrasion diamond tip, a massaging tip, and a microneedling tip combined with serum delivery and sterilization in a single, all-inclusive cordless home unit, the potential for disruption is boundless.

Watch Dr. Stevens test the device on his own face in the middle of the interview while discussing all the details on the latest episode of The Technology of Beauty.

Show Notes:

00:00 Intro
00:32 Aesthetics and engineering background
13:33 Origins of the device
16:48 Prototype and walkthrough
19:55 How often can the procedure be done?
22:04 Viscosity and consistency of the serum
25:05 Microneedling
25:52 How long does it take?
26:41 Dr. Stevens tries the device
28:03 Closing words

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